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Bad Branding – How to Avoid the Worst Branding Mistake
Bad branding can be the worst version of iconic. The most recent example of this phenomenon is the disastrous M&M green and white logo. It's been said that a company's brand is its DNA, but with so many generic companies out there now, what makes one stand out...
Website Content – Maximize With These 4 Strategies
It's well-understood that beautiful website design is a must-have for businesses operating in the digital space - which is virtually every business today. With a single visit to your website, you want customers to be able to make purchases or book appointments with...
Conceptional Design – What it is and Ideation
How do you design an idea? This might sound like nonsense, but visual communication (such as graphic design) requires meaning in order to convey a message. This means that to create an effective design you must have a reliable way of establishing a core, compelling...
Email Marketing – The Ultimate Guide in 2021
What's the difference between a great email marketing strategy and spam? It's no gimmick or shortcut; it's the reader's opinion. After taking just one look at your email, the reader decides whether your brand has something to offer, or whether you're just another...
Mobile-Optimized Website – Important Factors
Many customers and business professionals alike are using their smartphones more than desktops to connect with others, shop, consume entertainment, do business, and more. For this reason, companies need to optimize their website for mobile rather than simply shrinking...
Product Page Design – The Ultimate Guide
A product page is the part of a website dedicated to selling a specific product or service. As opposed to other web pages such as the homepage (which are largely informational) a product page is made to both inform and persuade - meaning it will ideally lead to the...
Ecommerce – What it is and Key Features
Ecommerce is a huge field and in the digital age, the term eCommerce can mean different things in different things in different industries. To help you get your head around the basics, this article will be exploring what it is, how eCommerce differs from traditional...
Web Hosting – Take Your Business Online
More than 85,000 businesses went online during the Covid-19 pandemic, catching up with and accelerating the eCommerce trend. Many of those businesses, however, soon discovered expensive feels and technical challenges. That's because web hosting isn't always exactly...
Schema-Driven Development -What it is How it is Used in 2021
Schema-driven development is an important concept to know in 2021. A lot of full-stack applications are built with schema-driven technologies. Schema development could help teams build products better and faster. What exactly is schema-driven development? What are the...