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Design Trends – Essential in September 2021
This collection of design trends - from fun angles to illustrations where you wouldn't expect them to cool three-dimensional concepts - is sure to help you think a little more out of the box. It might be just the right inspiration to cure some of that design boredom....
Brand Research – Why it Matters in 2021
Whether you're launching a new brand or updating your existing one, it's important to get your product, personality, and messaging right. Your brand is the face of your business, but it can't rely on the elements and aesthetics that appeal to you personally - the most...
Google Trends to Grow Your Business in 2021
SEO positioning is a crucial aspect of effective digital marketing. Therefore, it's not surprising that new and improved online SEO tools constantly appear to help us identify search trends and valuable web positioning campaigns. One of the most useful tools in this...
Web Design – Why it Has Gotten So Complicated
What's the right way to use web design? If you were asking this question back in 2002, you'd probably hear a shortlist of best practices focused on user experience, but there would still be a lot of flexibility. It’s true that web design and development is easier and...
Digital Marketing Campaigns – Best and Worst of All Time
The best ever digital marketing campaigns leverage the personal aspects of social media, the emotional connections of visual art, and the nuanced sales tactics of traditional marketing. With these combined, the brand can gracefully swan dive directly into the...
Brand Persona – What is it and How to Create One
For all the human effort that goes into making a brand, it is easy to forget that it is make-believe. sure, the product, the business, and the employees are all real, but a brand lives in the mind. Yet we spend so much time thinking about a brand in personified terms-...
Empathy Mapping – What is it and How to Create One
Empathy mapping - What is it? Empathy mapping articulates what you know about the emotional and mental state of your users. By externalizing all of this knowledge, you are able to create a shared understanding of their needs and how they will approach your product. A...
Homepage Design Website Ideas in 2021
A website's homepage is the first impression, and a great homepage design should make it one to remember. More and more often these days, a visitor's first interaction with a brand is through their website, and according to survey data, 75% of users judge a website's...
Brand Name – Top Business Naming Tips and Exercises
When you're building a business, there are a lot of decisions to make. Business naming is probably one of the first decisions you'll make. What will your brand name be? How will you express everything that makes up your brand in just a word or two? But it's not just a...