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Website Changes That Can Make a Brand More Appealing
A primary function of a business website is to attract new customers. As such, it’s crucial for companies to ensure that their website represents them in the best possible light and appeal to their target audience or make changes to fit the audience. However, business...
Gestalt Principles of Design – Psychology Shapes Perception
The Gestalt principles form a psychological framework for how the human mind perceives and organizes visual information. The theory behind them was founded over the 1910s and ’20s by German psychologists Max Wertheimer, Wolfgang Köhler and Kurt Koffka. Since then, it...
SEO Reporting Manually vs Automated SEO Reporting
Measuring and analyzing the results of a search engine optimization (SEO) campaign can be highly beneficial and provide insights into how well it's performing. Generating SEO reporting for website analysis can be done by utilizing several options. These choices can...
Essential Design 3 Trends – March 2021
March is that time of year where the feeling of newness starts, from the first Spring days to fresh essential design projects. These trends are no exception, with fun new takes on some classic concepts. Circles are always popular, but the top trend is an animated take...
Mobile Web Testing – Why it Matters in 2021
Things have changed quite a bit over the last decade when we just started exploring what we could do on a tiny, shiny mobile screen. These days, with mobile traffic accounting for over 50% of web traffic, it’s fair to assume that the very first encounter of your...
Symbolism in Design and the Power it Has
Symbolism (also called semiotics) is a powerful tool in human communication. It is how we convey ideas that are too complex or nebulous for words, and it allows us to do so across language barriers. And graphic design, which is all about communicating through...
Ethical Design – Principles and How to use Them
Ethical design seems like a straightforward concept. “Design things ethically, right?” Well, yeah. But what does that mean exactly? And how does that actually work in practice? It’s important for designers to understand the impact they have and the steps they can take...
Launching a Website – Five Pitfalls to Avoid
Receiving a cease-and-desist letter or, worse, having a complaint filed against you in court, is never a welcome occurrence. Multiple resources must be diverted away from your business and toward resolving the dispute or rebranding. A modest investment in intellectual...
WebP – Next-Gen Image Formatting Pros and Cons
There’s a tech war going on right under our noses. Not the robot-skeletons kind, but the most-accepted format kind, in the vein of Playstation vs Xbox or Betamax vs VHS. This particular format war involves us all, and chances are you’ve seen its combatants without...