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Trademarking a Logo – Everything You Need to Know
You know those little superscript symbols next to brand names and logos—™ and ®? They’re the trademark and registered trademark symbols, respectively. And if you have a logo or you’re in the process of creating a logo, understanding these tips for trademarking a logo...
Digital Adoption Deserves Center Stage
Due to the economic ripples of the global health crisis, many businesses that were long-term holdouts are finally tackling digital transformation. The situation today is simply too different from what it was a year ago, from consumers relying entirely on digital means...
Digital Trends – What They Mean for Retail and Gaming
Twenty-six years after the first-ever item was ordered online at Amazon (according to Amazon historians, it was a copy of the book "Fluid Concepts And Creative Analogies: Computer Models Of The Fundamental Mechanisms Of Thought" by Douglas Hofstadter) the e-tailer has...
Facebook Ad Design Tips to Create an Effective Ad
Facebook has become the place for small or medium business owners to get their brand and products to the right audience. A great Facebook ad will go a long way in driving more traffic, getting more brand awareness and making more sales. But sometimes creating a...
Psychology Principles Every Designer Should Know
As a web designer, you’re not really in the business of building websites that your clients will love. I know that may seem counterintuitive, but think about how vast the differences often are between your clients’ personal aesthetics and what actually works to turn...
Improve Your Website Through Typography
Typography is one of the most important elements of any site, having a measurably large impact on brand and experience and improve your website. So fundamental is it that making wholesale changes to your typography — opting for a new font, changing the measure,...
Web Development Trends – Top 15 in 2021
What major web development trends in 2021 you need to consider? In a highly competitive market such as a digital one, it is important to foresee changes and learn how to adapt to them. Get to know 15 web development trends of the next year and meet the decade fully...
First Impressions Can Make or Break Your Brand
You’re likely already familiar with the power of first impressions. Maybe you’ve utilized it as a tool while professionally networking. Or maybe you’ve been the victim of a bad first impression experience. Whatever the case, the psychological principle is pretty...
Website Copy Can Help Build Brand Trust in 2021
Building trust in your brand is a must. In fact, in 2020 a whopping 82% of customers surveyed said that trust in a company is important to them. Consumers want to know they can trust a brand before they fork over their money. The more trust you can cultivate in your...