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First Impressions Can Make or Break Your Brand
You’re likely already familiar with the power of first impressions. Maybe you’ve utilized it as a tool while professionally networking. Or maybe you’ve been the victim of a bad first impression experience. Whatever the case, the psychological principle is pretty...
Website Copy Can Help Build Brand Trust in 2021
Building trust in your brand is a must. In fact, in 2020 a whopping 82% of customers surveyed said that trust in a company is important to them. Consumers want to know they can trust a brand before they fork over their money. The more trust you can cultivate in your...
Shifting Your Business and Website – Thriving Post-Pandemic
If you're a small business owner, the pandemic has caused all sorts of worries and shifting of your business. You've been worrying about your health. You’ve been worrying about employees who depend on a paycheck from your business. Small business workers have been...
Google Algorithm Update 2021 – Website User Experience
By now, it should be no secret that website user experience (UX) ultimately determines whether a website sinks, floats or takes off. A Google algorithm update is in the process of rolling out, projected to be complete by May, which is introducing new ranking signals...
Technological Tools to Manage Your Business in 2021
The pandemic accelerated electronic commerce among Mexicans. From grocery shopping and grocery shopping to clothing, electronics and luxury items, everything traveled from the point of sale to the door of the house. The result, according to the Mexican Online Sales...
Launch Your Brand While Keeping Your Foot on the Gas
Congratulations. You’re almost at the finish line. When that seed of a business idea first came to you, this moment seemed a long way off. But you had an idea, conducted market research (then refined your idea), figured out financing and created your go-to-market...
Website Changes That Can Make a Brand More Appealing
A primary function of a business website is to attract new customers. As such, it’s crucial for companies to ensure that their website represents them in the best possible light and appeal to their target audience or make changes to fit the audience. However, business...
Gestalt Principles of Design – Psychology Shapes Perception
The Gestalt principles form a psychological framework for how the human mind perceives and organizes visual information. The theory behind them was founded over the 1910s and ’20s by German psychologists Max Wertheimer, Wolfgang Köhler and Kurt Koffka. Since then, it...
SEO Reporting Manually vs Automated SEO Reporting
Measuring and analyzing the results of a search engine optimization (SEO) campaign can be highly beneficial and provide insights into how well it's performing. Generating SEO reporting for website analysis can be done by utilizing several options. These choices can...