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A Brand Positioning Step-by-Step Guide
Step-by-Step Brand Positioning Your brand identity is what makes you you, setting your business apart from the rest. If your brand has a more positive image than your competitors, its leads to more business and a stronger connection to your audience. But how does...
Decision Fatigue: How to Help Clients Overcome It
Decision fatigue is the overwhelming sensation people experience when they are faced with making too many decisions. When this feeling arises, the quality of decisions can deteriorate. As an architect, I am in a field where options are constantly being presented to...
UX Design: 8 Top Trends for the Year 2021
UX Design Trends for 2021 UX is often best when it goes unnoticed, but once a year, we get to spotlight the UX design trends that are too innovative to be ignored. In preparation for 2021’s UX trends list, we reached out to our community of UX experts from around the...
The Power Of Purchase Beacons In Website Design
Given the stunning increases in the availability of online material and the number of websites to choose from, designing sites that stand out and make potential customers want to stay has become a critically important competence for those wanting to succeed in...
Email Design: The 10 Top Trends for 2021
Email Design It’s not just technology that evolves every year, it’s also the tastes and preferences of your email subscribers. The email design trends of 2021 emphasize emotional aims just as much as visually stunning graphics—appealing to readers’ hearts as well as...
Design Thinking: Why We Need to Make it Better
We are currently experiencing events and situations that a year ago we could not even imagine, let alone predict. Many of the things that we knew or have come to expect no longer apply. As a result, social constructs and patterns of human behavior are now changing in...
The Pantone Colors of the Year for 2021
A light at the end of the tunnel: Pantone seeks a sense of grounding and support for 2021 as they announce the duo of PANTONE 17-5104 Ultimate Gray (think industrial slab of concrete) and PANTONE 13-0647 Illuminating (a warm, soft sunset yellow) as their color(s)...
Marketing in 2020: How Crisis Shapes Creativity
If you’d told us this time last year that we’d be soon be locked in our houses, running entirely remote teams and creative processes, navigating some of the most significant social crises in living memory, and having meetings with the CEO whilst wearing our slippers,...
Building Customer Trust through the power of design
So, you’ve developed a groundbreaking product that’s garnered great traction before its launch. You’ve also likely found a brilliant team who believe in your product and who’ll leave no stone unturned to launch it. You might have even built a robust...