Our Blog
Strong Logo: How and Why to Create One
Creating a strong logo is one of the most important investments a company can make. Not only does it foster a strong first impression of your company, but it can separate your company from the competition and grab consumer attention in a crowded marketplace. So, what...
How to make a website for free: a step-by-step guide
Creating a website for free sounds like magic: impossible at best, a trick at worst. But web development is so common these days that there are dozens of ways to get it done—from high-end design agencies to free DIY website builders. For brands on a small budget,...
What does a web designer do?
Depending on whom you ask, web designers seem to do it all these days. That’s because the term “web designer” is often used as an all-encompassing label for anyone who creates websites. The truth is a bit more complicated than that. It takes a lot of planning, content...
Mobile App: A Guide To Building Your First
Why do you want to build a mobile app? Do you want to ride the wave of other entrepreneurs, or did you come across a problem that you feel you can resolve? The answer to this question will determine whether your app will be successful or not. Here is a guide to get...
UX Design: The 7 Principles and How to Use Them
UX Design User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding,...
Minimalism Relevance in Effective Web Design
Creating an impactful design can be subjective. Personal preference may lead one person to favor a particular design technique, while another person may prefer a completely different approach. And while there will always be variances in personal preference, new trends...
Color Psychology and Branding: The Fundamentals
If you’ve done any kind of design, you at least know a little bit about color psychology in terms of the associations we make between colors and emotions. Red = passionate, blue = calming, and so on. We know that yellow is a playful...
Should a Startup Ever Splurge on Logo Design?
How much should your startup spend on a logo? I recently asked a friend that owns a branding agency this very question, just to gauge a reaction, and his response was, "how much does it cost to build a house?" Clearly there's a bit of "wise guy" in such a retort, but...
Typography Design 101: a Guide to Rules and Terms
Typography design is everywhere. Do you ever notice the line spacing on the list of ingredients on the back of a crackers package? Or the shape of the numbers on a price tag or even the weights of the letters (a.k.a how thick or thin they are) on street name signs?...