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Benefits of Google AdWords for Businesses
1) Adwords works faster than SEO The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster...
Top 9 Benefits of Social Media for Your Business
Social media has certainly proven beneficial over the last two decades. Once a communication experiment that later evolved into platforms figuring out just how much personal data people would make available to their “digital networks,” social media remains a huge part...
How You Can Achieve Quick Wins With E-Commerce SEO
It’s critical for online entrepreneurs to understand search engine optimization (SEO) and that implementing just a few changes to your site can improve your SEO. This can generate a higher ROI and drive more organic traffic to your site. SEO is a constantly evolving...
The Pros and Cons of Icons in Web Design
Look across the web, from your email inbox to Facebook to whatever weird edges you roam, and you’ll see icons—often either in support of text, or completely replacing it. But human beings have used icons as a communication tool since long before the rise of web and...
Tips to Turn One-Time Buyers into Loyal Customers
Bad online shopping experiences … we’ve all had them. And when you’ve had one, chances are you haven’t bought anything from that particular online store again (unless you had to). But what makes for a bad ecommerce experience? Unclear calls to action,...
The Top 15 Benefits of SEO to Your Business
Have you heard of SEO just yet? For sure you have explored its basics and studied how it works. But have you also considered the benefits of SEO to your business? It is time to find out. Benefits of SEO to Your Business 1. SEO Leads to Better User Experience There are...
Five of the Hottest Typography Trends in Design
Stale typography is never a good look; here are five ways to stay relevant. Trends are an inevitable part of any design discipline. And while obsessively following trends can be counter-productive – it's harder to develop your own distinctive style if you're...
Most Americans Can’t Recognize Basic Tech Terms
Only 2% of 4,200+ survey takers answered all ten questions correctly in a very basic tech quiz. Two-factor authentication (2FA), HTTPS, or private browsing, are concepts that are too complex for most Americans, new research published today reveals. Answers from a...
SSL Certificate Misissuance Caused by Software Bugs
Software bugs and misinterpretations of industry standards are at the heart of most cases of incorrectly-issued SSL certificates -- accounting for 42% of all incidents --, a recent academic study has discovered. The research, authored by a team from the School of...