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8 Design Tips for eCommerce Websites
Web design plays a vital role in creating a successful eCommerce site. The best product in the world can easily be overlooked if the design isn’t there to back up the presentation. The best part about web design and tips is that much design advice is based on data and...
10 Fundamentals to Understanding SEO
If you remember when the training wheels were on your bike, the thought of riding without them was daunting and scary. Once your parents took off the wheels and you learned the required skills of balancing, steering, pedaling, and braking, riding a bike seemed so...
5 Must-Haves for a Successful Logo Design
In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors offer tips to...
How to Build Your Brand through Web Design
A successful brand can get you customers, and enable you to keep them at the same time. Also, by keeping your buyers satisfied with your products or services, they will remain loyal. The first thing you should do, however, is to tell them what your brand is all about....
5 Foolproof Ways to Generate Leads Through Social Media
Want to know the easiest and least expensive way to generate leads for your business? The answer is social media. Your entire target audience is hanging out there. In fact, according to Statista, as of the the third quarter of 2018, Facebook has 2.27 billion active...
10 Ways to Connect With Your Audience
Who’s your audience? It sounds like an easy question, but it’s not. Knowing your audience helps keep eyeballs on your site, website traffic up, and visitors eagerly returning to your site to consume your content, and buy your products. But a lack of understanding...
7 Creative Ways to Boost Your Social Media Strategy
Develop a multichannel social media strategy that clearly articulates your brand voice, uses a mix of paid and organic means, and brings delight to followers. Despite recent criticism among business and political commentators, social media networks remain some of the...
8 Tips for Creating a Logo With Purpose
With so many logo design concepts, trends, and examples out there, how do you sort through all the clutter to create a logo that has a purpose for our brand or company? It’s not always an easy task. The best and most memorable logos are not just designed well, they...
10 Tips for a Perfect Facebook Cover Image
Almost every business and individual – from personal pages to freelance business pages – uses Facebook. It’s likely an integral part of your marketing strategy. It might even be your main professional website. So it is important that you make the most of this platform...