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Law Enforcement Finding Few Allies On Encryption
Encryption For Mobile Devices Cloud providers, mobile device manufacturers, private citizens, and a bipartisan Congressional committee are lining up on the opposite side. At the RSA Conference in April, Homeland Security Secretary Jeh Johnson asked the assembled...
Using Social Media to Build Customer Loyalty
Building Social Media Customers Social media has become increasingly mainstream with more and more Internet users now turning to it for everything including staying in touch with friends, sharing favorite products and services, disseminating information etc....
Google lays out its ambitions for your phone, your home, your car and your wallet
The Future of Google Google made clear Thursday that it’s still fighting a multifront war against its old rival, Apple — and that the battles are as heated as ever. Top Google executives took to a San Francisco stage Thursday to tout their agenda for the next year to...
How to Use Landing Pages to Turn Attention into Business
Do you ever envy those folks with hundreds of thousands of Twitter followers, massive numbers of Facebook “Likes,” or floods of blog traffic you can only dream about? Well, don’t envy them until you’re absolutely sure they actually have a successful business, not just...
The Basics of Branding
Brand Your BusinessBranding Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect...
Marketing Core: Getting Started with Content Promotion
Content Promotion What’s the first task of every marketer? To grab the Attention of our potential customer. Until we have that, we don’t get an opportunity to deliver our marketing message. So before we get down to it, first things first. We can’t talk about content...
Do Your Customers Want What You Have to Offer
Do Your Customers Want What You Have to Offer ? If you’ve got something to sell, at some point you’re going to need to present an offer. In other words, you’ll need to tell your prospective customer what you’ve got, what it’s going to do for them, and what you’re...
Facebook Starts Hosting Publishers’ “Instant Articles”
Instant Articles After months of rumors, Facebook today unveiled“Instant Articles”, a program that natively hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load. Instant Articles debuts today with rich-media...
What is Pinterest and why should I care?
What is Pinterest and why should I care? Once you’ve got a Pinterest account, you can create online collages (“boards”) for different topics you’re interested in, and then add images and videos to your boards by “pinning” them (the equivalent of using glue sticks on...