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5 Social Media Questions Marketers Want Answered
Social Media Marketers The top 5 social media questions marketers want answered can be summarized in the following keywords: tactics, engagement, measurement, tools and audience—in that order. As the social media marketing industry continues its massive expansion, the...
How to Build a Social Media Strategy That Works
Social Media Strategies Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. However, marketers often make the mistake of diving into social...
How to Make Time for Social Media Marketing
Social Media Marketing With everything else required to keep your business up and running, finding time for social media marketing can be a challenge. You know you need to do it, but trying to find the time to fit it into your already packed schedule can feel like...
Law Enforcement Finding Few Allies On Encryption
Encryption For Mobile Devices Cloud providers, mobile device manufacturers, private citizens, and a bipartisan Congressional committee are lining up on the opposite side. At the RSA Conference in April, Homeland Security Secretary Jeh Johnson asked the assembled...
Using Social Media to Build Customer Loyalty
Building Social Media Customers Social media has become increasingly mainstream with more and more Internet users now turning to it for everything including staying in touch with friends, sharing favorite products and services, disseminating information etc....
Google lays out its ambitions for your phone, your home, your car and your wallet
The Future of Google Google made clear Thursday that it’s still fighting a multifront war against its old rival, Apple — and that the battles are as heated as ever. Top Google executives took to a San Francisco stage Thursday to tout their agenda for the next year to...
How to Use Landing Pages to Turn Attention into Business
Do you ever envy those folks with hundreds of thousands of Twitter followers, massive numbers of Facebook “Likes,” or floods of blog traffic you can only dream about? Well, don’t envy them until you’re absolutely sure they actually have a successful business, not just...
The Basics of Branding
Brand Your BusinessBranding Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect...
Marketing Core: Getting Started with Content Promotion
Content Promotion What’s the first task of every marketer? To grab the Attention of our potential customer. Until we have that, we don’t get an opportunity to deliver our marketing message. So before we get down to it, first things first. We can’t talk about content...