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Top 10 Software Development Trends 2022
Software development trends have always been evolving, but the ongoing pandemic has further propelled the changes. What seems to be an acceptable practice in software development today may no longer be so in the near future. Startup founders need to be well-informed...
How to build a Brand in 2021
Your brand is perhaps your professional services firm’s most valuable asset. If this is true, then developing a stronger brand is your most important task (that’s why we developed our Brand Building Guide). Not convinced? Consider what a professional services...
SEO and Why You Should Care
Getting to grips with Search Engine Optimization, or SEO as it is commonly known, can seem a difficult task at first. We all know it is important to ensure that your research is discoverable on search engines and online journal platforms. Taylor & Francis...
Why your Company Needs a Media Kit
One of the biggest issues businesses have is brand awareness. They’re always looking for ways to get potential customers to learn about what they offer. And one way to do this is through a press kit, also known as a media kit. To honor Colossus Media Group’s new media...
Importance of CyberSecurity
Globally, the number of cyberattacks doubled in 2017 according to the Online Trust Alliance (OTA), a subsidiary of the Internet Society, a decades-old global non-profit that promotes the open development, evolution, and use of the Internet. Organizations of all sizes,...
How Video Marketing Helps Your Business
It’s well known that video content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing in significance is video marketing. In fact, according to a report by Demand Metric, 83 percent of...
What is Email Hosting?
We often hear about web hosting as a way to get your business online and out into the public domain of the internet. Granted, this is an essential step, but it leaves an important question unanswered: how will you manage your business communications? There are many...
How Analytics can Improve your SEO
Without a doubt, Google Analytics is the best gift that Google has given us — a free website analysis service that provides information on how users find and use company websites. It may improve your SEO results Web Analytics refers to the measurement and analysis of...
Business Strategy
Do you ever wonder why some companies are successful and perform better than others? Or why some are hard to beat and others are not? Well, if a company wants to stay competitive in the industry, it must create and execute a strategy that is good and sound. For...