Our Blog
Web Design – Why it Has Gotten So Complicated
What's the right way to use web design? If you were asking this question back in 2002, you'd probably hear a shortlist of best practices focused on user experience, but there would still be a lot of flexibility. It’s true that web design and development is easier and...
Digital Marketing Campaigns – Best and Worst of All Time
The best ever digital marketing campaigns leverage the personal aspects of social media, the emotional connections of visual art, and the nuanced sales tactics of traditional marketing. With these combined, the brand can gracefully swan dive directly into the...
Brand Persona – What is it and How to Create One
For all the human effort that goes into making a brand, it is easy to forget that it is make-believe. sure, the product, the business, and the employees are all real, but a brand lives in the mind. Yet we spend so much time thinking about a brand in personified terms-...
Empathy Mapping – What is it and How to Create One
Empathy mapping - What is it? Empathy mapping articulates what you know about the emotional and mental state of your users. By externalizing all of this knowledge, you are able to create a shared understanding of their needs and how they will approach your product. A...
Homepage Design Website Ideas in 2021
A website's homepage is the first impression, and a great homepage design should make it one to remember. More and more often these days, a visitor's first interaction with a brand is through their website, and according to survey data, 75% of users judge a website's...
Brand Name – Top Business Naming Tips and Exercises
When you're building a business, there are a lot of decisions to make. Business naming is probably one of the first decisions you'll make. What will your brand name be? How will you express everything that makes up your brand in just a word or two? But it's not just a...
Content Creation and Curation Working Together
Most entrepreneurs realize by now just how valuable content creation and curation can be. With excellent content, you can improve your reputation, attract more people to your website, and ultimately score more conversions. What's more, your content can work...
Websites Built for Different Types of Businesses
Having a social media presence for your business is important, but having a website is also a critical way to connect with potential customers. That's why it's ley to understand the different types of business websites you can choose from. Business website examples: 9...
Universal Design – An Explanation
Discover the power of universal design and its impact on creating accessible and practical products for everyone. Learn about its core principles and the history of its inception by the father of Universal Design, Ronald Mace. Explore real-world examples of universal design in both physical and digital environments. While universal design aims to cater to a wide audience, it is important to distinguish it from other design models such as barrier-free and inclusive design. Microsoft’s Universal Windows Platform is an example of adopting universal design to ensure accessibility for all users. Embrace the concept of universal design to build products and websites that cater to diverse audiences, regardless of their age, gender, or abilities.