Google AdWords is a powerful marketing tool that can be utilized to show your company’s advertisement in the following ways: banner ads, text ads, or sponsored search results. You can also use Google AdWords to extend your awareness by running campaigns on Google’s Display Network.
But how do you know if this is something you should consider? Here are some reasons why it might make sense for you to invest in Google AdWords: It gives you the ability to target specific users and groups of people with an ad; it’s flexible and affordable; and it often provides better visibility than traditional advertising.
The primary benefit of AdWords is that you can target individuals or groups of people with your advertisements. You can do this by selecting keywords you want to advertise on, the type of ad (banner, text, or search results), your budget and more. You can actually pay for Google AdWords using clicks that are generated from the results of other paid search queries.
Google AdWords gives you flexibility to tailor your advertisements to individual users by offering three different types of ads: text ads, image ads, and video ads (also known as advertiser-specified placements). With each type you can set up targeting criteria like geographic information (i.e. location of your business, location of your customers), search terms, demographics (age, gender), and topics of interest. You can also switch from one type of ad to another as needed.
AdWords is a more affordable way to advertise on the internet than the pay-per-click model used by major search engines like Yahoo and Bing. Google AdWords is actually a pay-per-impression or a cost-per click pricing model that uses a bidding system based on an auction for keywords. In this model you set your maximum bid and Google displays your ad as long as you stay within the maximum bid amount. This means that you will only pay for the ads that are served to your customers.
Google AdWords can easily help you get more attention from your customers. In a recent study, Inbound Informer found that the majority of marketing dollars are spent on advertising. Nearly one-third (30%) of companies spend over $100,000 per year on advertising, and only 7% spend less than $10,000 per year on direct marketing. Of those surveyed who spend less than $10,000 annually on advertising, most (78%) said they use Google AdWords to run paid search campaigns.
Google AdWords also provides better visibility than traditional advertising. For example, 75% of people recall seeing or hearing an ad on TV in the past 30 days. However, only 35% of people recall seeing or hearing a website ad in the same time period.
To see how Google AdWords can help your business, talk with a professional today about whether this is a good fit for you and your firm. There are a number of reputable companies out there that specialize in AdWords management.