Your brand is perhaps your professional services firm’s most valuable asset. If this is true, then developing a stronger brand is your most important task (that’s why we developed our Brand Building Guide). Not convinced? Consider what a professional services...
Getting to grips with Search Engine Optimization, or SEO as it is commonly known, can seem a difficult task at first. We all know it is important to ensure that your research is discoverable on search engines and online journal platforms. Taylor & Francis...
One of the biggest issues businesses have is brand awareness. They’re always looking for ways to get potential customers to learn about what they offer. And one way to do this is through a press kit, also known as a media kit. To honor Colossus Media Group’s new media...
Globally, the number of cyberattacks doubled in 2017 according to the Online Trust Alliance (OTA), a subsidiary of the Internet Society, a decades-old global non-profit that promotes the open development, evolution, and use of the Internet. Organizations of all sizes,...
It’s well known that video content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing in significance is video marketing. In fact, according to a report by Demand Metric, 83 percent of...
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