For all the human effort that goes into making a brand, it is easy to forget that it is make-believe. sure, the product, the business, and the employees are all real, but a brand lives in the mind. Yet we spend so much time thinking about a brand in personified terms-...
Empathy mapping – What is it? Empathy mapping articulates what you know about the emotional and mental state of your users. By externalizing all of this knowledge, you are able to create a shared understanding of their needs and how they will approach your...
A website’s homepage is the first impression, and a great homepage design should make it one to remember. More and more often these days, a visitor’s first interaction with a brand is through their website, and according to survey data, 75% of users judge...
When you’re building a business, there are a lot of decisions to make. Business naming is probably one of the first decisions you’ll make. What will your brand name be? How will you express everything that makes up your brand in just a word or two? But...
Most entrepreneurs realize by now just how valuable content creation and curation can be. With excellent content, you can improve your reputation, attract more people to your website, and ultimately score more conversions. What’s more, your content can work...
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