The importance of branding whether the company is large or small is crucial to a good business. Branding is one of the most important aspects of building a successful business, regardless of its size or industry. In today’s crowded and competitive marketplace,...
Your brand is perhaps your professional services firm’s most valuable asset. If this is true, then developing a stronger brand is your most important task (that’s why we developed our Brand Building Guide). Not convinced? Consider what a professional services...
Whether you’re launching a new brand or updating your existing one, it’s important to get your product, personality, and messaging right. Your brand is the face of your business, but it can’t rely on the elements and aesthetics that appeal to you...
For all the human effort that goes into making a brand, it is easy to forget that it is make-believe. sure, the product, the business, and the employees are all real, but a brand lives in the mind. Yet we spend so much time thinking about a brand in personified terms-...
When you’re building a business, there are a lot of decisions to make. Business naming is probably one of the first decisions you’ll make. What will your brand name be? How will you express everything that makes up your brand in just a word or two? But...
Bad branding can be the worst version of iconic. The most recent example of this phenomenon is the disastrous M&M green and white logo. It’s been said that a company’s brand is its DNA, but with so many generic companies out there now, what makes one...
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