The Basics of Branding

Brand Your BusinessBranding Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect...

Do Your Customers Want What You Have to Offer

Do Your Customers Want What You Have to Offer ? If you’ve got something to sell, at some point you’re going to need to present an offer. In other words, you’ll need to tell your prospective customer what you’ve got, what it’s going to do for them, and what you’re...