Marketing Campaign and its Key Ingredients

Marketing Campaign and its Key Ingredients

When you say something “went viral,” you’re saying it spread rapidly from person to person—like a virus. Writing this in early 2021, we’re not going to go there, but keep the image of rapid-fire transmission in mind as you read more about what viral marketing campaign...
A Brand Positioning Step-by-Step Guide

A Brand Positioning Step-by-Step Guide

Step-by-Step Brand Positioning Your brand identity is what makes you you, setting your business apart from the rest. If your brand has a more positive image than your competitors, its leads to more business and a stronger connection to your audience. But how does a...