Our Blog
CMS – Proprietary vs. Open-Source – How to Choose
There are a ton of content management system (CMS) options out there. And if you’re looking to find the perfect fit for your website project, the search can be exhausting. Particularly if you don’t have a lot of experience with these systems. But before you even...
Browser History – Case Study From 2020
At Squarespace, we wanted to celebrate these people who did some pretty incredible things and managed to launch businesses against all odds with a new annual series called “Browser History,” highlighting some inspiring customers who used our platform to make their...
WordPress Website – Ways to Get More Bookings
From salon appointments to restaurant paint night events, and one-on-one consultations to live product demos, there are so many ways a business can benefit from having an efficient booking system. And not only that but one that’s built directly into the business’s...
Inclusive Web Design – Getting Started
A key part of designing successful websites for clients is making sure that as many end-users as possible can access and enjoy that site. Inclusive web design is one way that you can accomplish this. So, what if you discovered that around 1 billion people couldn’t...
Landing Pages – Elements That Convert
Landing pages are central to successful marketing campaigns; they allow you to target particular customers with particular solutions to particular problems. It’s easy to confuse what a landing page is because users “land” on many pages. When we talk about landing...
Brand Consistency – How to Hold True
Branding is the nuanced art of actively shaping your brand identity; brand consistency is the repetitive communication of your brand identity to your audience. Consistency is incredibly important because it keeps your brand recognizable and reliable. Customer loyalty...
Exponential SEO – Why it is Crucial For a Successful Business
For many companies, success entails a strong digital presence. Oftentimes, this means an exponential Search Engine Optimization (SEO) ranking. To achieve top rankings on the different search engines, exponential businesses must optimize their website SEO by adopting...
Focus SEO in These Three Areas in 2021
The start of a new year is usually when people set goals and make changes. But with SEO trends changing quickly, it's a good idea to reassess the focus of your goals throughout the year and consider new ways of doing things. In 2021, don’t fall behind on the latest...
Pop Art Design – 1960’s Artistic Counterculture
"Pop Art” is a name that reads like a contradiction. Art is often lauded as high-minded and original. Pop is largely disdained as lowbrow and repetitive. But in many ways, the name encapsulates what makes Pop Art design so compelling: it revels in irony and combines...