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Website Usability and its Principles in 2021
Take a look at your website’s homepage. How many elements are there? Twenty? Thirty? Do you have multiple inconsistent links to different parts of your site? Do you have a pop-up that obscures the page? Do you have—horror of horrors—a visitor counter? If the answer to...
Digital Marketing Through a Strong Mission Statement
In the information age, and especially in the midst of the coronavirus pandemic, it may seem like every tried-and-true business standard of the past has been replaced or updated in some way. But there are a few conventions that remain, usually for good reason, and one...
Landing Page Optimization – Practices for the Perfect Page
The main purpose of landing pages is to welcome new visitors, from a smiling face to open the door wide for them. But that’s not their only job: landing pages also explain who you are to first-timers, use the right SEO keywords to appear in search results, and keep...
Emotions Evoked by These 12 Colours
Did you know that one of the lesser-known ways to invoke emotions is through colour? It's well-known that poetry can make people swoon and a shocking image can enrage people into action, but the right use of colour can be equally as powerful. You only need to look at...
Microcopy – Tips for Writing Clear, Human Friendly
Words matter — and not just in books. They help you navigate a physical environment or a digital product. This article explores the words and text used in digital environments.User experience (UX) writing has become an essential part of product development. Some UX...
User Interface/User Experience Trends for 2021
As we go into 2021, online services are more popular than ever, in areas from conferencing to online banking and appointment booking. We are seeing a new wave of users who are transitioning from their regular physical services to a digital solution. Now more than...
Trends in Web Development for Businesses in 2021
Best Web Development Trends for 2021 So are you planning to develop a new website or revamp your old website to walk the web development trends in 2021? Well, no matter what is your choice all you need to do is hire the best developers who are updated with the latest...
Competitive Business Key Website Features
From the growth in mobile access to the rise of AI-driven customer outreach, competitive business websites are evolving at a rapid pace. Leading-edge corporate websites now boast dozens of features that allow consumers to engage with brands in new and exciting ways,...
User Experience: What is it and Why is it Important?
UX (User Experience) isn’t new, but it’s more important than ever. For almost every company, in almost every market, whether you’re launching an app or a highly interactive website, UX is a key aspect of providing seamless user experiences. UX, once a niche concern,...