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Three Mobile App Predictions For The Second Half Of 2020
In the mobile app world, change is a constant. However, not even top industry experts could have foreseen the changes that have happened this year. Will the second half of 2020 follow the same course? It’s safe to say that there will continue to be volatility, some...
Web Design To Market Any Kind Of Business In 2020
If you've ever grown your own plants, you know that they tend to grow toward the sun. This makes sense; they rely on the sunlight for sustenance, so they're going to do everything in their power to make sure that they get as much of it as possible. To use an analogy,...
Addressing Confirmation Bias In Software Development
Confirmation bias is affecting your technical choices; it is almost certainly driving you to make poor choices about how code is written. Likely in many cases, confirmation bias is costing your organization to miss opportunities, hold on to bad ideas and deliver...
4 Changes To Make To Your Blogs To Improve SEO
SEO is like a finicky, temperamental second child of your marketing strategy — the one that can accomplish a lot for your business but is extremely difficult to grow. The task of improving your website’s SEO can be daunting, especially when you’ve already put...
Four Effective Web Design Tips for Your Website
On the surface, web design is about making a website look good, and anyone who says that would be right. After all, beautifully designed sites do get a lot of attention, and people who stumble onto them tend to spend more time within their pages to take in every pixel...
Four Web Design Tips To Convert Visitors Into Customers
Every business needs to invest in improving online visibility because of consumer behavior to be able to convert visitors into customers. People leverage the power of smartphones and the internet to learn more about products and services, making them independent...
3 Common Mistakes for a Social Ad Strategy
With 97 percent of digital consumers on some form of social media, you can’t afford not to invest in social ads. And with the latest forecasts predicting a 20 percent rise in social ad spending (up to $4.3 billion) in 2020, you also can’t afford to make mistakes on...
Are You Ready to Start With Paid Media?
Do you want to grow your business and reach more audiences that convert into leads? Then a tactic that can help expand your business is paid media, a method of using promoted (paid for) content such as social media posts, video ads, pop-ups, etc. to reach target...
If You Can’t Decide Between SEO And PPC, Consider Both
Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC). Success in business requires choosing one. Or does it? Digital marketing is not one size fits all. Your strategy depends on your business, market and goals. An integrated...