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UX Design: The 7 Principles and How to Use Them
UX Design User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding,...
Minimalism Relevance in Effective Web Design
Creating an impactful design can be subjective. Personal preference may lead one person to favor a particular design technique, while another person may prefer a completely different approach. And while there will always be variances in personal preference, new trends...
Color Psychology and Branding: The Fundamentals
If you’ve done any kind of design, you at least know a little bit about color psychology in terms of the associations we make between colors and emotions. Red = passionate, blue = calming, and so on. We know that yellow is a playful...
Should a Startup Ever Splurge on Logo Design?
How much should your startup spend on a logo? I recently asked a friend that owns a branding agency this very question, just to gauge a reaction, and his response was, "how much does it cost to build a house?" Clearly there's a bit of "wise guy" in such a retort, but...
Typography Design 101: a Guide to Rules and Terms
Typography design is everywhere. Do you ever notice the line spacing on the list of ingredients on the back of a crackers package? Or the shape of the numbers on a price tag or even the weights of the letters (a.k.a how thick or thin they are) on street name signs?...
Website Builder vs Web Designer: Which is Better?
We live in an online world where having an awesome website has become an essential component of a successful business. A badly-designed site is likely to have people clicking the “x” in the top left of the screen before they’ve even glanced at what you’re selling. But...
Client Management for a Freelance Graphic Design Business
Shelby Larson presents the most reliable and proven ways you can create an extra paycheck for the short term and establish a continual revenue stream for the long term with your own website. In this edited excerpt, Larson explains how you can successfully manage the...
4 Ways SEO Will Help Your Business During the Pandemic
Still unsure about whether to invest more of your marketing efforts in SEO during the Covid-19 pandemic? Want to know why some brands have been increasing, instead of cutting, their SEO budgets amid all this uncertainty? Let’s take a look at how...
Why Your Website Isn’t Getting You the Sales You Need
A high performing website is like having a 24/7 salesman. This sales rep works for you while you sleep, play, serve clients, spend time with family or work in the business -- every single hour and second of the day your site can be growing your business. If it's...