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Expert Explains What Makes the Best Logos So Good
Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious. "A company's logo is its shorthand, a visual cue that tells a story of the brand's culture, behavior,...
Does Your Business Really Need a Mobile App?
These days, with the Google Play store home to 3.5 million apps, and the App Store home to over 2.2 million (according to Statista), it can seem like every business has a mobile app. Even your local pizza shop may be getting in on the action! The temptation for even...
SEO and Web Design Work Together to Build Rapport
Do you think of SEO and web design as separate elements of your website? You shouldn’t. In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same...
Evolutionary Branding: How To Create An Effective Logo
Big brands approach the branding process strategically, and small businesses tend to approach the branding process visually — usually with just a logo. This is because it's harder to talk about the value of strategy and easier to sell a "thing" like a logo. The...
Web Design Building Blocks Everyone Should Know
You're a small-business owner and you probably need a digital presence. Typically that means you need a website, though increasingly, some businesses can function digitally with just a Facebook page. The biggest problem you're going to face is that the terminology...
Here’s Why So Many Fast Food Logos Are Red
McDonald's. Arby's. Wendy's. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript of the video. Hmmmm... These companies have something in common. Can you...
A Simple Five-Step Framework To Launching A Mobile App
If you open the app store on your smartphone, it is easy to get overwhelmed with all of your choices. If you’re looking for a specific type of app — calorie counter, productivity manager, or project manager — you’ll have several different choices. Most will have...
15 Tips To Come Up With A Logo That Fits Your Brand
A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, the logo is the very first thing new and potential clients notice...
SEO: Back To Basics
These days, some of the best strategies in business are the back-to-basics approaches. SEO is one of the most talked-about topics online, and the plethora of information can be overwhelming and confusing. Understanding the basics of SEO can help businesses figure out...