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Website Layout: Fundamentals to Know
A great website layout is a conundrum: it’s often best when it isn’t noticed at all. Which is to say, if the designer has done her job right, the user will be able to find the product specs, the shopping cart, the promotional offers, and—most importantly—the purchase...
Best Web Design Software to Use in 2020
Creating a website can be a massive undertaking, so start with the basics: web design. This is the bedrock of any good website, a visual framework for how pages will look and function. And even though you can make a helpful outline or wireframe with pen and paper, you...
How to Start an Online Store: The Ultimate Guide
So you want to start an online store. Maybe you’re totally new to retail, or maybe you already run a successful brick and mortar shop and you’re ready to take it online. In either case, there’s a lot to learn about ecommerce before you dive in, some of it you probably...
What To Avoid When Hiring A Web Design Company
We live in a world where just about anybody can design websites, thanks to the numerous DIY templatized services that have sprouted online in the last few years. However, for a website that is thoroughly professional in form and function, it’s important to hire a...
Logo: 15 Tips To Make One That Fits Your Brand
A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, the logo is the very first thing new and potential clients notice...
What is a landing page? And why do I need one?
You’re an airplane flying around the internet at breakneck speeds. Suddenly an ad catches your eye—it’s a free webinar for that new skill you’ve totally been meaning to learn for the past six months! You click it and immediately, you’ve landed. You’re scrolling down a...
Best Sports Logos: 31 Winning Examples
Sports Logos When designed well, sports logos can rally together your entire fan-base and send shivers down your rival’s spine—or, at least, show a picture of a pretty bird. The terrifying sports logo for the St. Louis Cardinals strikes fear in the hearts of...
5 Tips for Hiring a Great Web Developer
A web developer can be one of your most critical hires. After all, that's the person who will create the online face of your company and enable you to interact virtually with your customers. So, it's especially important that you hire the right talent the first time...
Why SEO Is Your Most Valuable Marketing Tool For 2020
It’s an understatement to say that 2020 has been a challenging year for business. As many small businesses struggle and the global economy takes a hit because of Covid-19 mitigation efforts, digital marketers find themselves in a unique position. Unlike many...