Our Blog
Color Psychology and Branding: The Fundamentals
If you’ve done any kind of design, you at least know a little bit about color psychology in terms of the associations we make between colors and emotions. Red = passionate, blue = calming, and so on. We know that yellow is a playful...
Should a Startup Ever Splurge on Logo Design?
How much should your startup spend on a logo? I recently asked a friend that owns a branding agency this very question, just to gauge a reaction, and his response was, "how much does it cost to build a house?" Clearly there's a bit of "wise guy" in such a retort, but...
Typography Design 101: a Guide to Rules and Terms
Typography design is everywhere. Do you ever notice the line spacing on the list of ingredients on the back of a crackers package? Or the shape of the numbers on a price tag or even the weights of the letters (a.k.a how thick or thin they are) on street name signs?...
Website Builder vs Web Designer: Which is Better?
We live in an online world where having an awesome website has become an essential component of a successful business. A badly-designed site is likely to have people clicking the “x” in the top left of the screen before they’ve even glanced at what you’re selling. But...
Client Management for a Freelance Graphic Design Business
Shelby Larson presents the most reliable and proven ways you can create an extra paycheck for the short term and establish a continual revenue stream for the long term with your own website. In this edited excerpt, Larson explains how you can successfully manage the...
4 Ways SEO Will Help Your Business During the Pandemic
Still unsure about whether to invest more of your marketing efforts in SEO during the Covid-19 pandemic? Want to know why some brands have been increasing, instead of cutting, their SEO budgets amid all this uncertainty? Let’s take a look at how...
Why Your Website Isn’t Getting You the Sales You Need
A high performing website is like having a 24/7 salesman. This sales rep works for you while you sleep, play, serve clients, spend time with family or work in the business -- every single hour and second of the day your site can be growing your business. If it's...
Build A Website Without Coding Knowledge
For small businesses and individuals without coding know-how, building a website can be intimidating. We often give the responsibility of building our brand’s site to developers (for good reason) because they have the skills needed to create a dedicated site. However,...
Website Layout: Fundamentals to Know
A great website layout is a conundrum: it’s often best when it isn’t noticed at all. Which is to say, if the designer has done her job right, the user will be able to find the product specs, the shopping cart, the promotional offers, and—most importantly—the purchase...