Our Blog
Why is Google AdWords Beneficial
Google AdWords is a powerful marketing tool that can be utilized to show your company’s advertisement in the following ways: banner ads, text ads, or sponsored search results. You can also use Google AdWords to extend your awareness by running campaigns on Google's...
Future of Technology in 2022
Predicting the future is hard and risky. Predicting the future in the computing industry is even harder and riskier due to dramatic changes in technology and limitless challenges to innovation. Only a small fraction of innovations truly disrupt the state of the art....
Top Cyber Security Priorities 2022
When it comes to cybersecurity preparedness, it’s not about “if” but “when” an incident will occur. This illustrates an urgent need for organizations to increase cybersecurity awareness and education to better prepare themselves against an inevitable cybersecurity...
6 Web Design Trends 2022
If that wasn't enough, web designers and agencies are currently reeling from another seismic change. This May, Google launched its Page Experience update, which puts a much greater emphasis on user experience when it comes to ranking websites in its listings. The...
5 Trends in Healthcare Mobile Apps in 2022
The last few years have become significant for medicine if we talk about the number of new directions, new techniques, and the introduction of digital technologies. Healthcare is blurring the boundaries, opening the doors for interaction with all disciplines that can...
Top 10 Software Development Trends 2022
Software development trends have always been evolving, but the ongoing pandemic has further propelled the changes. What seems to be an acceptable practice in software development today may no longer be so in the near future. Startup founders need to be well-informed...
How to build a Brand in 2021
Your brand is perhaps your professional services firm’s most valuable asset. If this is true, then developing a stronger brand is your most important task (that’s why we developed our Brand Building Guide). Not convinced? Consider what a professional services...
SEO and Why You Should Care
Getting to grips with Search Engine Optimization, or SEO as it is commonly known, can seem a difficult task at first. We all know it is important to ensure that your research is discoverable on search engines and online journal platforms. Taylor & Francis...
Why your Company Needs a Media Kit
One of the biggest issues businesses have is brand awareness. They’re always looking for ways to get potential customers to learn about what they offer. And one way to do this is through a press kit, also known as a media kit. To honor Colossus Media Group’s new media...