Take a look at the list of top keywords on Google and ask yourself: is it worth optimizing your content for some of these words?
The most popular keyword on google, according to their “keyword tool”? “The”.
What about the second most popular keyword? “To”. And the third one? “A”. It’s risky to assume that these are also the most sought-after keywords by users.

When it comes to keywords you need to think about two different things, the first being what does your company do or provide. The second is what are users searching to find other companies like yours.

These words or phrases will be your best keywords and your best options to optimize a sit for. Of course, you can’t optimize for every word that could possibly be used to search for your company. There are more than enough other companies out on the internet clamoring to own these keywords.

Keywords that make up an intuitive keyword phrase usually carry as much weight as any other combination of words. Intuitive keyword phrases are words like “bookkeeping,” “accountant” or “tax preparation.” These types of keywords can have a lot of weight, particularly in one vertical market where the search is often dominated by those terms.
We can use a keyword phrase as the basis for using them in our content.

Google will consider this keyword phrase when the user types “free accounting software” into the search box, even though you couldn’t hope to find such software in your local store or at your local library. Because of this, these types of keywords are often used as broad, general keywords that result in huge volumes of traffic.
The most important thing to remember about broad keywords is that they rank for any word in the domain. You can use them for your website’s name, e.g., free-accounting.com, or use hyphens to expand one domain word into a keyword phrase, e.g., free-accounting software.
Using broad keywords makes sense when dealing with large websites that cater to a wide audience. If you are selling the same product to everyone and everyone needs to find it on your website, then go for broad keywords like accounting software because you will probably get a great number of clicks from those words.

It can be harder to rank for a keyword depending on the competition level but not impossible. It all comes down to what Google’s AI thinks is the most relevant to what was typed into the search bar. So it can be beneficial to optimize for precise words, as making it too broad will most likely bring in the wrong client and they will leave.

There is a lot of competition when creating articles, they are not easy to create. With the general ranking factors, you can rank for any keyword. The longer and more quality your article is, the better chance your article will rank for that specific keyword phrase.
You can use tools such as Google Keyword Planner or SEMrush to find keywords on different markets and see how it may help when writing an article on that specific keyword phrase.

This can be very useful for your blog and for your website. But you can’t just shove your keyword everywhere and hope to get to the top of the search results. Google takes a very careful I to what it ranks and what it does not. It really comes down to how well is your content written and how well your keywords are implemented into that content.

It can be hard to write content around strong keywords if you don’t know what you are doing. That is why Mojoe, offers this service for you. Give us a call today at 864-991-5656 or email at hello@mojoe.net

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