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Psychology Principles Every Designer Should Know
As a web designer, you’re not really in the business of building websites that your clients will love. I know that may seem counterintuitive, but think about how vast the differences often are between your clients’ personal aesthetics and what actually works to turn...
Improve Your Website Through Typography
Typography is one of the most important elements of any site, having a measurably large impact on brand and experience and improve your website. So fundamental is it that making wholesale changes to your typography — opting for a new font, changing the measure,...
Web Development Trends – Top 15 in 2021
What major web development trends in 2021 you need to consider? In a highly competitive market such as a digital one, it is important to foresee changes and learn how to adapt to them. Get to know 15 web development trends of the next year and meet the decade fully...
First Impressions Can Make or Break Your Brand
You’re likely already familiar with the power of first impressions. Maybe you’ve utilized it as a tool while professionally networking. Or maybe you’ve been the victim of a bad first impression experience. Whatever the case, the psychological principle is pretty...
Website Copy Can Help Build Brand Trust in 2021
Building trust in your brand is a must. In fact, in 2020 a whopping 82% of customers surveyed said that trust in a company is important to them. Consumers want to know they can trust a brand before they fork over their money. The more trust you can cultivate in your...
Shifting Your Business and Website – Thriving Post-Pandemic
If you're a small business owner, the pandemic has caused all sorts of worries and shifting of your business. You've been worrying about your health. You’ve been worrying about employees who depend on a paycheck from your business. Small business workers have been...
Google Algorithm Update 2021 – Website User Experience
By now, it should be no secret that website user experience (UX) ultimately determines whether a website sinks, floats or takes off. A Google algorithm update is in the process of rolling out, projected to be complete by May, which is introducing new ranking signals...
Technological Tools to Manage Your Business in 2021
The pandemic accelerated electronic commerce among Mexicans. From grocery shopping and grocery shopping to clothing, electronics and luxury items, everything traveled from the point of sale to the door of the house. The result, according to the Mexican Online Sales...
Launch Your Brand While Keeping Your Foot on the Gas
Congratulations. You’re almost at the finish line. When that seed of a business idea first came to you, this moment seemed a long way off. But you had an idea, conducted market research (then refined your idea), figured out financing and created your go-to-market...