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Hero Image Design – Perfect Your Website’s First Impressions
Even if you’re not familiar with the term hero image design, you most likely know what one is. It’s that big, prominent image you see first when you visit a website that acts as a combination of a banner and a welcome mat. Almost every website has a hero image. On...
Website Design Mistakes and How to Avoid Them
There are a number of factors, elements, and design choices in web design that can make things harder for the user: harder to navigate, harder to connect with, and harder to trust. Unless you’re trying to repel your target audience, read on to discover the six biggest...
Branding on YouTube like a Pro in 2021
Among billions of YouTube videos and channels, how does a brand stand out on the buzzing platform? Branding on YouTube is a specific and complex task; getting it right means getting discovered. I’m going to run through the ins and outs of how to brand your Youtube...
Shapes in Design – The Meaning of Them
Shapes are the building blocks of everything we see, and the meaning of shapes speaks fundamentally to how we understand our world. They are so universal most visual artists first learn how to draw through construction or breaking down images into basic geometry. But...
CMS – Proprietary vs. Open-Source – How to Choose
There are a ton of content management system (CMS) options out there. And if you’re looking to find the perfect fit for your website project, the search can be exhausting. Particularly if you don’t have a lot of experience with these systems. But before you even...
Browser History – Case Study From 2020
At Squarespace, we wanted to celebrate these people who did some pretty incredible things and managed to launch businesses against all odds with a new annual series called “Browser History,” highlighting some inspiring customers who used our platform to make their...
WordPress Website – Ways to Get More Bookings
From salon appointments to restaurant paint night events, and one-on-one consultations to live product demos, there are so many ways a business can benefit from having an efficient booking system. And not only that but one that’s built directly into the business’s...
Inclusive Web Design – Getting Started
A key part of designing successful websites for clients is making sure that as many end-users as possible can access and enjoy that site. Inclusive web design is one way that you can accomplish this. So, what if you discovered that around 1 billion people couldn’t...
Landing Pages – Elements That Convert
Landing pages are central to successful marketing campaigns; they allow you to target particular customers with particular solutions to particular problems. It’s easy to confuse what a landing page is because users “land” on many pages. When we talk about landing...