The Future of Google Google made clear Thursday that it’s still fighting a multifront war against its old rival, Apple — and that the battles are as heated as ever. Top Google executives took to a San Francisco stage Thursday to tout their agenda for the next year to...
Do you ever envy those folks with hundreds of thousands of Twitter followers, massive numbers of Facebook “Likes,” or floods of blog traffic you can only dream about? Well, don’t envy them until you’re absolutely sure they actually have a successful business, not just...
Brand Your BusinessBranding Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect...
Content Promotion What’s the first task of every marketer? To grab the Attention of our potential customer. Until we have that, we don’t get an opportunity to deliver our marketing message. So before we get down to it, first things first. We can’t talk about content...
Do Your Customers Want What You Have to Offer ? If you’ve got something to sell, at some point you’re going to need to present an offer. In other words, you’ll need to tell your prospective customer what you’ve got, what it’s going to do for them, and what you’re...
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