Brand marketing. Two words you’ve probably heard thrown around a lot by entrepreneurs and marketers alike. But there’s a lot more to brand marketing than you might think. What is brand marketing? Brand marketing is a way to promote your product or service by promoting...
Remember your last web development project? You went over budget, blew past deadlines and became frustrated with just about everyone involved at some point. The bad news? It was rough. The really bad news? It was probably your team’s fault. Most CEOs have serious...
Malcolm Gladwell’s bestselling book, Blink: The Power of Thinking Without Thinking, has a provocative thesis. Contrary to commonsense, which warns against “snap judgments,” Gladwell argues that, often, our automatic, largely unconscious way of making decisions...
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