Trust is one of the most important aspects of e-commerce conversions. According to a Salesforce Report, 95% of customers are more likely to be loyal to brands they trust, and 92% are more likely to purchase additional products from trusted companies. If your website...
Design Thinking sounds like one of those things that should come naturally to designers. As a matter of fact, it is all about how design, or more specifically innovation, does not come naturally. It requires a careful strategy, a commitment to helping people and a...
When you say something “went viral,” you’re saying it spread rapidly from person to person—like a virus. Writing this in early 2021, we’re not going to go there, but keep the image of rapid-fire transmission in mind as you read more about what viral marketing campaign...
A mobile-friendly website design is one that prioritizes the mobile browsing experience rather than treating it like an afterthought to the desktop version. This approach has become extremely important in the last decade. According to research by Statista, just over...
When creating or redesigning a website, many marketers and web designers take into consideration the look of the site, its overall responsiveness, and search engine optimization. However, often neglected is website accessibility and ADA compliance. Not only is this a...
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