Who’s your audience? It sounds like an easy question, but it’s not. Knowing your audience helps keep eyeballs on your site, website traffic up, and visitors eagerly returning to your site to consume your content, and buy your products. But a lack of understanding...
Develop a multichannel social media strategy that clearly articulates your brand voice, uses a mix of paid and organic means, and brings delight to followers. Despite recent criticism among business and political commentators, social media networks remain some of the...
With so many logo design concepts, trends, and examples out there, how do you sort through all the clutter to create a logo that has a purpose for our brand or company? It’s not always an easy task. The best and most memorable logos are not just designed well, they...
Almost every business and individual – from personal pages to freelance business pages – uses Facebook. It’s likely an integral part of your marketing strategy. It might even be your main professional website. So it is important that you make the most of this platform...
What is the personality of your brand? No, it’s not a trick question. Is your brand formal or spunky or socially conscious? Identifying and defining the identity and personality of your brand is crucial. Even if you don’t define it, some sort of personality (even of...
Safe Guard Your Intellectual Property The trouble with intellectual property is that it’s tricky to hide. At the same time, the stakes for keeping your ideas secret can be high. For many entrepreneurs, the life or death of a business can hinge on whether their...
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