Among billions of YouTube videos and channels, how does a brand stand out on the buzzing platform? Branding on YouTube is a specific and complex task; getting it right means getting discovered. I’m going to run through the ins and outs of how to brand your Youtube...
Running an e-commerce sales store can be a great business opportunity, especially during a pandemic, as many have learned this past year. Of course, because nearly every aspect of the business takes place online, it’s important to create an exceptional user experience...
Facebook has become the place for small or medium business owners to get their brand and products to the right audience. A great Facebook ad will go a long way in driving more traffic, getting more brand awareness and making more sales. But sometimes creating a...
If you’re a small business owner, the pandemic has caused all sorts of worries and shifting of your business. You’ve been worrying about your health. You’ve been worrying about employees who depend on a paycheck from your business. Small business workers...
When you say something “went viral,” you’re saying it spread rapidly from person to person—like a virus. Writing this in early 2021, we’re not going to go there, but keep the image of rapid-fire transmission in mind as you read more about what viral marketing campaign...
In the information age, and especially in the midst of the coronavirus pandemic, it may seem like every tried-and-true business standard of the past has been replaced or updated in some way. But there are a few conventions that remain, usually for good reason, and one...
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