SEO is like a finicky, temperamental second child of your marketing strategy — the one that can accomplish a lot for your business but is extremely difficult to grow. The task of improving your website’s SEO can be daunting, especially when you’ve already put...
On the surface, web design is about making a website look good, and anyone who says that would be right. After all, beautifully designed sites do get a lot of attention, and people who stumble onto them tend to spend more time within their pages to take in every pixel...
Every business needs to invest in improving online visibility because of consumer behavior to be able to convert visitors into customers. People leverage the power of smartphones and the internet to learn more about products and services, making them independent...
With 97 percent of digital consumers on some form of social media, you can’t afford not to invest in social ads. And with the latest forecasts predicting a 20 percent rise in social ad spending (up to $4.3 billion) in 2020, you also can’t afford to make mistakes on...
Do you want to grow your business and reach more audiences that convert into leads? Then a tactic that can help expand your business is paid media, a method of using promoted (paid for) content such as social media posts, video ads, pop-ups, etc. to reach target...
Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC). Success in business requires choosing one. Or does it? Digital marketing is not one size fits all. Your strategy depends on your business, market and goals. An integrated...
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