Branding The brand is in its golden age. Once an abstract concept used by marketing managers, it has become a board-level concern and a major consideration during business valuations. But the way brands are developed has changed profoundly. In the ’50s, Walter Landor...
Social Media Marketers The top 5 social media questions marketers want answered can be summarized in the following keywords: tactics, engagement, measurement, tools and audience—in that order. As the social media marketing industry continues its massive expansion, the...
Social Media Strategies Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. However, marketers often make the mistake of diving into social...
Social Media Marketing With everything else required to keep your business up and running, finding time for social media marketing can be a challenge. You know you need to do it, but trying to find the time to fit it into your already packed schedule can feel like...
Building Social Media Customers Social media has become increasingly mainstream with more and more Internet users now turning to it for everything including staying in touch with friends, sharing favorite products and services, disseminating information etc....
Do you ever envy those folks with hundreds of thousands of Twitter followers, massive numbers of Facebook “Likes,” or floods of blog traffic you can only dream about? Well, don’t envy them until you’re absolutely sure they actually have a successful business, not just...
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