Brand Your BusinessBranding Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect...
Content Promotion What’s the first task of every marketer? To grab the Attention of our potential customer. Until we have that, we don’t get an opportunity to deliver our marketing message. So before we get down to it, first things first. We can’t talk about content...
Do Your Customers Want What You Have to Offer ? If you’ve got something to sell, at some point you’re going to need to present an offer. In other words, you’ll need to tell your prospective customer what you’ve got, what it’s going to do for them, and what you’re...
Instant Articles After months of rumors, Facebook today unveiled“Instant Articles”, a program that natively hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load. Instant Articles debuts today with rich-media...
What is Pinterest and why should I care? Once you’ve got a Pinterest account, you can create online collages (“boards”) for different topics you’re interested in, and then add images and videos to your boards by “pinning” them (the equivalent of using glue sticks on...
Recently while researching different avenues in social media I came across an article by Tony Clark ” Is Pinterest Traffic Worthless? “. I thought it was a good read for anyone looking to add Pinterest to their Social Media Marketing strategy. With that in mind I...
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