Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens? Nobody reads them. No comments, no tweets, no sharing on Facebook. It’s enough...
Do you hate the thought of getting better at SEO? I totally understand where you’re coming from. For so many years, SEO seemed either a) impossibly technical, or b) really gross and spammy. Or both. Early SEO was a pretty brute force kind of deal. Jam a bunch of...
It can actually get a little awkward. I’ll have someone ask me why the content on their site has rapidly dropped in the search engines, or isn’t getting any real engagement with readers, or isn’t converting to opt-ins. I look at the site and realize there’s no nice...
7 Reasons Why List Posts Will Always Work It’s a blogosphere favorite for good reason — “list” content works, in large part due to the attention-grabbing power of the headline. What may be news to some bloggers is that the effectiveness of this type of headline and...
Social Media Strategies Pamela Lund is a well-known PPC marketing specialist, and an upcoming speaker at the SEJ Summit in Santa Monica on February 24th. The conference ticket cost for attendees is being covered by our partner, Searchmetrics, which delivers enterprise...
The Importance of Understanding Your Best Users Every startup has a certain percentage of “good” users. I put good in double quotes because the definition of a good user will vary depending on the startup. You need to define what a “good” user is for your startup....
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