Symbolism (also called semiotics) is a powerful tool in human communication. It is how we convey ideas that are too complex or nebulous for words, and it allows us to do so across language barriers. And graphic design, which is all about communicating through...
Ethical design seems like a straightforward concept. “Design things ethically, right?” Well, yeah. But what does that mean exactly? And how does that actually work in practice? It’s important for designers to understand the impact they have and the steps they can take...
Receiving a cease-and-desist letter or, worse, having a complaint filed against you in court, is never a welcome occurrence. Multiple resources must be diverted away from your business and toward resolving the dispute or rebranding. A modest investment in intellectual...
Trust is one of the most important aspects of e-commerce conversions. According to a Salesforce Report, 95% of customers are more likely to be loyal to brands they trust, and 92% are more likely to purchase additional products from trusted companies. If your website...
Design Thinking sounds like one of those things that should come naturally to designers. As a matter of fact, it is all about how design, or more specifically innovation, does not come naturally. It requires a careful strategy, a commitment to helping people and a...
When you say something “went viral,” you’re saying it spread rapidly from person to person—like a virus. Writing this in early 2021, we’re not going to go there, but keep the image of rapid-fire transmission in mind as you read more about what viral marketing campaign...
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