Ever since its introduction, artificial intelligence (AI) has proven to be an influential technology, particularly in the mobile app development industry. The versatile nature of the technology has opened the door to an infinite number of possibilities and innovations for various industries to take advantage of — and either improve existing services or open new lines of business.
However, the best is still to come because the technology is still just in its infancy. As AI continues to enhance mobility, it could take the mobile revolution to new heights. AI empowers mobile enterprises by granting them the means to gather and learn from critical user-generated data that they can then, in turn, use to guide corporate decisions. Ultimately, AI can help businesses fix complex issues to serve their users better by turning mobile applications and other mobile technologies into intelligent pieces of software that can predict and respond accordingly to desired user behaviors. This functionality can help the mobile industry bridge the gap between customers and businesses like never before.
The Current State Of AI
According to the 2020 Gartner CIO Agenda Survey, 52% of respondents from “fit” enterprises planned to deploy AI in the next 12 months, compared with 39% of “fragile” ones . As we’ve entered the next decade, the cost of hardware and software continue to fall, which means that AI tools could become increasingly embedded in our vehicles, household appliances and workspace tools. Global spending on AI systems is expected to reach nearly $98 billion in 2023, according to IDC.
This investment into AI technology, however, is justified, and it has already been applied in a multitude of ways to the healthcare, education and finance sectors to help provide better services to users. From chatbots to cyber security applications, AI will be an integral part of the future of mobile. Below is how AI could continue to revolutionize the mobile industry and shape how mobile is used in the future.
How AI Could Revolutionize The Future Of Mobile
There are a variety of ways in which AI will influence the way we design, program and use mobile apps. In the coming years, AI could lead to improved security, more personalization and overall a better user experience that will only cement the importance of creating a mobile strategy for business success.
Improved Security
If hacking and phishing attacks become more frequent and sophisticated (themselves making use of and exploiting AI), personal data security will be a significant point of concern for both users of mobile apps and those developing them. Developers can use AI and smart technology to identify the telltale signs that indicate suspicious activity, and therefore raise alarms before any sensitive data is compromised. Security like this is possible because AI technology learns from a user’s repeated actions; it can then apply those learnings to monitor activities on a specific device and discover unusual patterns based on known data access and locations associated with users, profiles and permissions. The ultimate goal of AI-based security should be to monitor behaviors instead of code signatures to allow for quicker detection of suspicious activity.
Apple is one company that is already using AI in its products for security purposes and is a good example of how to integrate this technology into the mobile space for this purpose. Many of the most recent lines of iPhones are equipped with Apple’s Face ID technology, which utilizes artificial intelligence and machine learning to ensure that only verified users have access to information on the device.
Greater Personalization
As online retail experiences continue to become increasingly popular, retailers are continually looking to stay ahead of their competition by adding more value. Price alone is no longer the sole deciding factor for customers, and many brands may find that personalized and tailored shopping experiences can boost customer conversions. For companies like Sephora and American Eagle, AI technology has already allowed them to make these highly personalized experiences happen.
For example, Sephora’s Color IQ utilizes AI to scan a customer’s face and immediately provide personalized recommendations for foundation and concealer shades. This enables customers to find the makeup shade that perfectly matches their skin tone without physically trying on makeup.
American Eagle is another example of a company that is beginning to integrate AI into its shopping experience. The company has begun to utilize AI and introduce interactive dressing rooms that allow shoppers the flexibility to get more done from within the dressing room. With a simple scan of an item, Customers can see and request different sizes for items they are trying on, receive product recommendations based on those items, view checkout totals and email information to themselves.
Voice Search And IoT
By allowing users to search more intuitively, AI and voice technology leave many opportunities for much more profound and much more conversational experiences with customers. With many forecasts, like eMarketer’s, predicting large numbers of users will use voice search in 2020, it’s no surprise that companies and apps are making use of the technology.
The automotive industry will see the most market opportunity from this technology. Many newer vehicles could soon integrate with mobile apps (paywall) to enable voice-activated commands while driving. Some of the world’s best-known car brands, including Volkswagen and Renault-Nissan-Mitsubishi, are integrating cloud and AI technologies to create a seamless experience for drivers. This experience could allow them to continue listening to the same music they are currently listening to as they enter the vehicle as well as make calls, check calendar appointments, etc.
Looking Ahead
The growth of AI is driving a whole new class of mobile app possibilities. From enhancing user engagement and business growth to improving the decision-making process, AI has significant capabilities to shape the user experience and revolutionize mobile app technology. Forward-thinking enterprises should find ways to capitalize on the advantages AI provides as it continues to connect users to brands in ways that have never before been possible.
Article Provided By: Forbes
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