• Home
  • About
  • Services
    • Branding
    • Development
    • SEO
    • API Solutions Greenville SC
    • Web Applications
    • Mobile Apps
    • E-Commerce
    • Web Design
    • Power BI
    • SharePoint
  • Clients
  • Our Work
    • Rover – Case Study
    • Streamline
    • Century Printing
    • Big Gun Robotics
  • Our Partners
    • BigCommerce
    • Shopify
  • Our Blog
  • Contact
  • Follow
  • Follow
  • Follow

Logo Checklist for Each Stage of the Design Process

by Mojoe.net | Sep 17, 2021 | Logo Design

Logo Design, Logo Creator, Web Design, Web Developer, Web Applications, Integrations, Greenville, SC, South Carolina

Checklists are magic. To some, they might appear restrictive or officious. But when you start a logo design project, using a logo checklist means you don’t have to worry about what you might be forgetting. As a designer this allows you to focus on executing your skills and creativity in solving the problem. As a client, this logo checklist will help you understand the logo design process, ensure you aren’t missing anything, and help you communicate clearly and confidently with your designer.

Understand the purpose of a logo

A logo often comes to mind because you need something ‘identifiable’. The main goal of a logo is to identify your business visually. It should be memorable, not generic or trendy. You want your brand to stand for something, even if that something is undecided.

Many clients come into my studio and ask for a “simple logo.” While that’s a nice way of saying “I’m not really sure what I want,” it also indicates that the client is probably in the earlier stages of building their brand and they’re just starting to think about what they’re going to look like when they’re done.

When you’re starting a brand, it’s important to define what that brand is about. This will usually involve deciding what it is not about. For example, you could say your brand stands for quality and craftsmanship, which means your logo design should not be trendy or template-ish. You might also want to define the target audience for your brand because this will also help specify the parameters of your logo design.

For example, let’s say you’re making soaps and you want your brand to convey cleanliness and simplicity. Your logo design might include clean lines with subtle curves reflecting the softness of soap along with a classic typography style that doesn’t use any fancy flourishes or ornamentation.

Once you know who your brand is and what it stands for, getting a logo design starts to look a lot simpler.

Logo Checklist

First Look

The first draft stage is where you check the direction and concept of your logo design against your brief to make sure you are on track. The more detailed your brief, the easier this step will be for you. You can often get a better idea of whether a logo will work for your brand, and which direction it should go in, from a quick sketch of your idea on a piece of paper.

Likewise, if you’re working with a designer it’s helpful to get feedback about the direction of your logo from somebody else who knows more about branding than just what you say in the brief. Or if you’re doing this on your own, try looking at some logo design examples to see where inspiration might come from.

Once you’ve gathered your feedback, when your designer comes back with the first draft, you’ll be able to ask them whether they feel confident in bringing it to life, or if there are any steps they’d like you to go through before the logo is finalized.

Revision & Redesign

Your logo design will most likely not be finished in one go. It will probably go through many revisions and iterations before the design is finalized. This is because most clients have a number of things to consider when they’re creating their brand, so it’s essential that their logo is flexible enough for them to revise it at any time during the process.

For example, if you’re deciding on your font, you will likely want to test it in various different ways to see how it works in different contexts. For this reason, you might not want to pick a font upfront because it means your logo is locked into that font throughout the design process. By the time you realize it doesn’t work out for whatever reason (font is too expensive or it’s hard to read), your logo may well be too far along in the design process to change. This is why creating an initial logo design that can be adapted later on is vital.

Final Checks

Now it’s time for the more technical things. This is when getting help from a professional designer can really help take your logo design to the next level. Whether it’s the choice of file format, vector vs bitmap, color space or transparency settings, there is a lot of information that comes up during this stage.

The typeface you’re choosing will have different requirements for these technicalities based on what you plan to do with your logo. For example, if you want to use your logo on a white background or in print on a dark background, your designer will make sure the layers are set up properly so it renders well in different contexts.

Conclusion

Hopefully, this years-in-the-making logo checklist has been helpful. I’ve tried to cover most of the major issues that crop up from my experience working with clients and from talking about branding on Twitter and Facebook.

Interested in learning more about logos? Trademarking a Logo – Everything You Need to Know discusses how to trademark a logo.

Mojoe.net Web Design, minimalism, Web Development, user interface and IT Support, innovation, logo checklistIf you would like to discuss Your Logo with Mojoe.net or your website’s analytics, custom logo designs, social media, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Recent Posts

  • Enhancing User Experience with Web Applications
  • Web Developer Alex Werne
  • Custom Software Development Solutions for Business
  • Dark Mode Benefits and Implementation Tips
  • Top 5 Benefits of Professional Web Development Services

Recent Comments

    Archives

    • May 2025
    • April 2025
    • March 2025
    • October 2024
    • September 2024
    • August 2024
    • December 2023
    • November 2023
    • October 2023
    • July 2023
    • May 2023
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • February 2019
    • March 2016
    • January 2016
    • December 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • October 2014
    • July 2014
    • April 2014
    • February 2014
    • January 2014
    • December 2013
    • November 2013
    • October 2013
    • September 2013
    • August 2013
    • July 2013
    • June 2013
    • April 2013
    • March 2013
    • January 2013
    • December 2012
    • November 2012
    • October 2012
    • September 2012
    • August 2012
    • June 2012
    • May 2012
    • April 2012
    • March 2012
    • February 2012
    • January 2012
    • December 2011
    • November 2011
    • October 2011
    • August 2011
    • July 2011
    • June 2011
    • May 2011
    • April 2011
    • March 2011
    • February 2011
    • December 2010
    • November 2010
    • October 2010
    • August 2010
    • July 2010
    • April 2010
    • June 2009
    • April 2009

    Categories

    • AI Development
    • App Development
    • Blog
    • Branding
    • Cloud Storage
    • CMS Content Management Systems
    • Computer Programming
    • Cybersecurity
    • Design
    • Development
    • Ecommerce
    • Email Hosting
    • Google Services
    • Google Services
    • Graphic Design
    • Hosting
    • IT Consultant
    • Laravel
    • Logo Design
    • Marketing
    • Mojoe.Net
    • News
    • Power BI
    • SEO
    • SharePoint
    • Social Media
    • Software Development
    • SSL Certificates
    • team members
    • Uncategorized
    • URL/Domain
    • Web Design
    • Web Development
    • Web Hosting
    • Website
    • WordPress

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    Mojoe M a web design and development company located in Greenville SC

    Ready to get started? Contact us today!

    Start Today

    Terms  |  Privacy

    © 2023 MOJOE. All Rights Reserved. Powered by Mojoe.
    • Follow
    • Follow
    • Follow

    60 Directors Dr, Greenville SC 29615

    Phone: (864)-991-5656

    Email: info@mojoe.net