3 Myths About Search Engine Optimization

There’s a wealth of information available online about SEO.

Unfortunately, not all of that information is entirely accurate.

So as you learn more about this important marketing tactic, there are a few common myths you should be aware of — so that you can stay away from any SEO “professionals” perpetuating them.

Myth 1: Keyword optimization is the most important part of SEO

The idea that keywords are the most important part of SEO isn’t an outright lie — but it’s certainly outdated.

Ever since the rollout of Hummingbird in 2013, Google has increasingly prioritized user intent over the exact keywords they use.

That means that today, you don’t need to focus as much on specific words and phrases.

To be clear, keywords are still an important part of SEO, and keyword research can help guide your strategy.

But as you incorporate them, make sure to do so naturally, and write your content in a way that prioritizes addressing the intent behind them over using the same exact phrase repeatedly on your page.

Myth 2: Optimizing a site is quick and easy

If you come across anyone promising SEO results within a matter of weeks, run.

Many of us might wish that this were possible, but that’s simply not the case. In fact, it generally takes four to six months for an SEO strategy to start showing results.

So while the idea of fast and easy results might be tempting, don’t fall for it. Find an SEO professional that offers a clear outline of their strategy and a realistic timeline for results, and you’ll be more satisfied with the outcome.

Myth 3: You should focus on keywords with high search volume

Many site owners new to SEO make the mistake of focusing their efforts on keywords with extremely high search volume.

After all, wouldn’t it be awesome to rank on the first page for a keyword that gets searched tens of thousands of times per month?

Well, yes.

But for most sites, that’s simply not a realistic goal.

Considering how difficult it is to rank for these keywords, focusing a strategy on them is unlikely to produce any significant rankings — or traffic — at all.

Instead, it’s much more effective to focus on longer, less competitive keywords.

And in case you think that these keywords aren’t worth your time, just consider that long-tail keywords account for 70% of searches.

So while each one might not have the potential to bring in thousands of visitors every month, a strategy built on several long-tail keywords certainly does.

And since it’s easier to rank for these keywords, the chances of seeing positive results within a reasonable timeframe are much higher — making them a much better investment of your time and budget.

Article Provided By: The Daily Egg

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