1-864-859-9848 info@mojoe.net
  • Facebook
  • Twitter
  • Facebook
  • Twitter
Mojoe.net
  • Home
  • Story
  • Work
  • Ability
  • Education
  • News
  • Contact
Select Page

3 Myths About Search Engine Optimization

by Mojoe.net | Jan 13, 2020 | Marketing, Mojoe.Net, News, SEO, Website

Businesswoman Working Computer, SEO, Search Engine Optimization, Web Design | Mojoe.net Greenville, SC

There’s a wealth of information available online about SEO.

Unfortunately, not all of that information is entirely accurate.

So as you learn more about this important marketing tactic, there are a few common myths you should be aware of — so that you can stay away from any SEO “professionals” perpetuating them.

Myth 1: Keyword optimization is the most important part of SEO

The idea that keywords are the most important part of SEO isn’t an outright lie — but it’s certainly outdated.

Ever since the rollout of Hummingbird in 2013, Google has increasingly prioritized user intent over the exact keywords they use.

That means that today, you don’t need to focus as much on specific words and phrases.

To be clear, keywords are still an important part of SEO, and keyword research can help guide your strategy.

But as you incorporate them, make sure to do so naturally, and write your content in a way that prioritizes addressing the intent behind them over using the same exact phrase repeatedly on your page.

Myth 2: Optimizing a site is quick and easy

If you come across anyone promising SEO results within a matter of weeks, run.

Many of us might wish that this were possible, but that’s simply not the case. In fact, it generally takes four to six months for an SEO strategy to start showing results.

So while the idea of fast and easy results might be tempting, don’t fall for it. Find an SEO professional that offers a clear outline of their strategy and a realistic timeline for results, and you’ll be more satisfied with the outcome.

Myth 3: You should focus on keywords with high search volume

Many site owners new to SEO make the mistake of focusing their efforts on keywords with extremely high search volume.

After all, wouldn’t it be awesome to rank on the first page for a keyword that gets searched tens of thousands of times per month?

Well, yes.

But for most sites, that’s simply not a realistic goal.

Considering how difficult it is to rank for these keywords, focusing a strategy on them is unlikely to produce any significant rankings — or traffic — at all.

Instead, it’s much more effective to focus on longer, less competitive keywords.

And in case you think that these keywords aren’t worth your time, just consider that long-tail keywords account for 70% of searches.

search demand

So while each one might not have the potential to bring in thousands of visitors every month, a strategy built on several long-tail keywords certainly does.

And since it’s easier to rank for these keywords, the chances of seeing positive results within a reasonable timeframe are much higher — making them a much better investment of your time and budget.

Article Provided By: The Daily Egg

Mojoe.net Web Design, Web Development and IT SupportIf you would like to discuss Your SEO Needs with Mojoe.net or your website’s analytics, custom logo designs, social media, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Recent Posts

  • Trustworthy Website – Seven Ways to Improve
  • Innovation Created Through Design Thinking
  • Marketing Campaign and its Key Ingredients
  • Mobile-Friendly Website Design Tips 2021
  • ADA Compliance of Your Website 2021

Recent Comments

    Archives

    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • February 2019
    • March 2016
    • January 2016
    • December 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • October 2014
    • July 2014
    • April 2014
    • February 2014
    • January 2014
    • December 2013
    • November 2013
    • October 2013
    • September 2013
    • August 2013
    • July 2013
    • June 2013
    • April 2013
    • March 2013
    • January 2013
    • December 2012
    • November 2012
    • October 2012
    • September 2012
    • August 2012
    • June 2012
    • May 2012
    • April 2012
    • March 2012
    • February 2012
    • January 2012
    • December 2011
    • November 2011
    • October 2011
    • August 2011
    • July 2011
    • June 2011
    • May 2011
    • April 2011
    • March 2011
    • February 2011
    • December 2010
    • November 2010
    • October 2010
    • August 2010
    • July 2010
    • April 2010
    • June 2009
    • April 2009

    Categories

    • App Development
    • Blog
    • Cybersecurity
    • Design
    • Development
    • Graphic Design
    • Hosting
    • Logo Design
    • Marketing
    • Mojoe.Net
    • News
    • SEO
    • Social Media
    • Software Development
    • SSL Certificates
    • Uncategorized
    • URL/Domain
    • Web Design
    • Web Development
    • Website

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    Mojoe.net Logo Monster Centered | Web Design, Web Development, SEO, SER, Search Engine Optimization, Application Development, Mobile App Development, Mojoe.net, Greenville, SC

    The Beginning

    Hatched in Greenville, SC in the late ’90s, MOJOE.NET unleashed its monsters into the Internet’s vast expanse to change the web forever!

    Are You Lost?

    864.859.9848

    Email us at info@mojoe.net today!

    MOJOE.NET
    1325 Miller Road, Suite C

    Greenville, SC 29607

    Latest News

    • Trustworthy Website – Seven Ways to Improve
    • Innovation Created Through Design Thinking
    • Marketing Campaign and its Key Ingredients
    • Mobile-Friendly Website Design Tips 2021

    Our Process

    • Creativity & Exploration
    • Knowledge & Experience
    • Stability & Execution

    Copyright © 2019 MOJOE.NET. All rights reserved. | Term of Use | Privacy Policy

    By continuing to browse or clicking 'Accept', you agree to the storing of cookies on your device to enhance your site experience and for analytical purposes. To learn more about how we use cookies, please see our, cookies policy.