hello@mojoe.net

1-864-859-9848

  • Follow
  • Follow
  • Follow
Mojoe.net a Web Design, company in Greenville SC
  • Services
    • Design
    • Development
    • Marketing
    • Managed Services
  • Work
    • Web Design and Development
    • Software Design and Development
    • Mobile Application
    • Graphic Design
  • About
  • Partners
  • FAQ
  • News
  • Contact
    • Google Reviews

A Simple Five-Step Framework To Launching A Mobile App

by Mojoe.net | Aug 17, 2020 | App Development, Design, Development, Mojoe.Net, News

Mobile App Development, Web Development, Web Design, Graphic Design, Hosting, Search Engine Optimization, Mojoe.net, Greenville South Carolina

If you open the app store on your smartphone, it is easy to get overwhelmed with all of your choices. If you’re looking for a specific type of app — calorie counter, productivity manager, or project manager — you’ll have several different choices. Most will have different names that offer the same features and functionality.

With more than 1.84 million apps available on the Apple App Store and almost 3 million apps on Google Play, the competition is very steep. Ensuring your mobile app gets noticed and downloaded is only part of the issue, while the other part is evaluating how you’re going to monetize it. If your app is free, there are still plenty of ways to monetize it. Whether you decide to sell advertising space, subscriptions or in-app purchases, here are five ways to ensure your app is a success.

1. Make Sure There’s A Market For Your App

Before you decide to start designing and launching your mobile app, look at what other apps are on the market. Just like you would do with any product or service launch, conduct market research to determine your key demographics and identify their pain points. Once you have a thorough understanding of your target market, consider how your mobile app will benefit them.

2. Create A Marketing Plan 

Although testing the app is a crucial task, making sure people know about it is even more important. However, this is where so many developers fail. To ensure your app gets the visibility it needs to be successful, you’ll need a marketing plan. You should create a marketing strategy as soon as you start the development phase. Here are a few items to consider:

  • Know your target market.
  • Develop the unique selling proposition and its main differentiator from the competition.
  • Optimize your app name with the right keywords. For example, if you’re developing a weight loss app, include “weight loss” in the app name.
  • Write a clear description. Every app gets two to three lines of text showing its description, so you’ll want to make sure you have a very clear key message.
  • Create a blog post about the release of your app.
  • Develop a microsite and landing page.
  • Use Instagram and Pinterest to reach more audiences.
  • Create a PR plan.

3. Design An Easy-To-Navigate Interface 

If the user experience (UX) is not easy to use, then the user will most likely delete the app. With so many apps used once and then deleted, it’s critical to ensure your app works flawlessly. Testing your app for bugs before you launch is key to your success.

4. Build An Audience Before You Launch 

One of the best ways to determine whether a market exists for your mobile app is by building an audience before you launch. Start with family, friends and colleagues. This is the best way to get feedback on your mobile app, which helps you deliver a better product.

5. Measure Analytics And Feedback

After you’ve launched your app, it’s critical to measure user engagement and activity. Here are some important key performance indicators you should pay attention to:

  • Daily and monthly active users: How many daily and monthly active users does your app receive?
  • Retention rate, including daily, weekly and monthly: What is the retention rate?
  • Session length: How long does a user spend on your app?
  • App load time: How long does it take for your app to load?
  • User acquisition: How are users finding out about your app?
  • User experience: Are users happy with the layout and navigation? Do they find it useful?
  • Customer lifetime value: How much revenue have specific customers generated over the time they do business with you?

Plan on asking your users for feedback so you can improve the overall user experience. Additionally, when users leave positive reviews, it can affect how visible your app is in the app store search results and how likely it will be featured on the app store.

If you want to have a successful mobile app launch, then you need to start planning your marketing strategy from the beginning. It can’t be an afterthought or a one-time event. Your marketing strategy needs to be well thought out from the beginning. If you miss one step above during your mobile app rollout, there’s a decent chance the launch will fall short of your benchmarks.

Article Provided By: Forbes

Web Design, Web Development, Web Graphics, Website Designer, Developer, Development, Greenville, SC, SEO
If you would like to discuss Your Mobile App with Mojoe.net or your website’s analytics, custom logo designs, social media, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Recent Posts

  • How Google Ads Auction Works
  • Cybersecurity and Why its Important
  • How to Submit a Website on a Search Engine
  • Developing your Website
  • SSL and Why you need one

Recent Comments

    Archives

    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • February 2019
    • March 2016
    • January 2016
    • December 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • October 2014
    • July 2014
    • April 2014
    • February 2014
    • January 2014
    • December 2013
    • November 2013
    • October 2013
    • September 2013
    • August 2013
    • July 2013
    • June 2013
    • April 2013
    • March 2013
    • January 2013
    • December 2012
    • November 2012
    • October 2012
    • September 2012
    • August 2012
    • June 2012
    • May 2012
    • April 2012
    • March 2012
    • February 2012
    • January 2012
    • December 2011
    • November 2011
    • October 2011
    • August 2011
    • July 2011
    • June 2011
    • May 2011
    • April 2011
    • March 2011
    • February 2011
    • December 2010
    • November 2010
    • October 2010
    • August 2010
    • July 2010
    • April 2010
    • June 2009
    • April 2009

    Categories

    • App Development
    • Blog
    • Branding
    • Cloud Storage
    • Computer Programming
    • Cybersecurity
    • Design
    • Development
    • Email Hosting
    • Google Services
    • Google Services
    • Graphic Design
    • Hosting
    • IT Consultant
    • Logo Design
    • Marketing
    • Mojoe.Net
    • News
    • SEO
    • Social Media
    • Software Development
    • SSL Certificates
    • Uncategorized
    • URL/Domain
    • Web Design
    • Web Development
    • Web Hosting
    • Website

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Latest News

    How Google Ads Auction Works

    What is Google Ads? What is Google Ads? Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks,...

    Cybersecurity and Why its Important

    Cybersecurity is important because it protects all categories of data from theft and damage. This includes sensitive data, personally identifiable information (PII), protected health information (PHI), personal information, intellectual property, data, and...

    How to Submit a Website on a Search Engine

    Approximately two-thirds of all internet searches worldwide are made through the market leader, Google. With billions of daily visitors, the search engine giant has evolved into the central interface of the World Wide Web. For those running professional internet...

    Developing your Website

    As if it needs to be said anymore, getting a website for your business should be the NUMBER ONE priority as of right now. Your website is your fort, your flagpole, your bedrock. Without one, you’re either limiting your reach or leveraging a third-party platform that...

    SSL and Why you need one

    You might be wondering why you would need an SSL or even what an SSL is, well an SSL is a digital certificate that authenticates a web site's identity and enables an encrypted connection. Otherwise making it secure. It puts that s in HTTPS. Now, you're probably...

    Case Study

    864.859.9848

    Email us at hello@mojoe.net today!

    MOJOE.NET
    60 Directors Dr
    Greenville, SC 29615

    • Follow
    • Follow
    • Follow

    Creativity & Exploration

    Web Design

    Graphic Design

    Responsive Design

    Video Production

    Video Drone

    Photography

    Media Kit & Brochure Creation

    Copywriting & Copyediting

    Knowledge & Experience

    Middleware

    Node JS

    Database Development

    Consulting

    Mobile App Development

    Web Applications

    Application Development

    Web Development

    Writing Code

    Custom Programming

    Execution & Stability

    Social Media Management

    Search Engine Optimization

    Managed Services

    Social Ads

    Google Adwords

    Google Analytics

    IT Services

    Cloud Services

    Search Engine Registration

    Web & Email Hosting

     

    Copyright © 2021 MOJOE.NET All Rights Reserved Terms of use Privacy Policy