When I first begin designing web site’s over 10 year ago; I did not know what a mood board was or that it would become an essential tool in the design and development of a web site.

Recently, I had a potential customer come to me with a design from another development company. They had been through quite a number of revisions. I was asked to review the revisions and determine what was wrong with the design of the site. There were several issues with the web site; the logo was not very appealing and it did not establish the web site or the company with a strong brand. The font size was extremely small for the main text as well as for the main H1 tags. The main image or hero image on the main page had no reference at all to what services the company actually preformed. The overall colors of the site were not very complimentary to each corresponding color, nor were the hyper-link colors very noticeable as to what was a link and what was not a link.

This could have happened for several reasons; one the client was not very forthcoming with ideas and suggestions, the communications between designer and client was mis-understood, or the client conveyed his/her idea but the designer did not do enough research to produce what the client wanted.

So why use a mood board well the answer is clearly above; the design team above had been through 9 revisions before I reviewed one of the latest design attempts. It is my firm believe that if the design team above had used a mood board initially then they most likely would not have gone through 9 revisions.

So your next question must surely be, “What is a Mood Board?” Well, I am about to let you know. A mood board is a pre-comprised board of images, colors, fonts, and a layout style that you are proposing to your client. There are several industries that use mood boards; such as, fashion designer, landscapers and interior designers. You want to inspire your client by the mood boards that you present to them and not frustrate them in this process. This part of designing a web site can be one of the most frustrating and time intensive parts of developing a web site. So take your time and listen to your client spend time asking questions, about their brand, colors, fonts, and style that they are trying to achieve.

I did not originally create this idea; I got this information from Web Designers Depot. Here are some useful links from Web Designers Depot

Why Mood Boards Matter
Massive Compilation of Designer Tools
Case Study on Virgin Atlantic Airways

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