A primary function of a business website is to attract new customers. As such, it’s crucial for companies to ensure that their website represents them in the best possible light and appeal to their target audience or make changes to fit the audience. However, business...
The Gestalt principles form a psychological framework for how the human mind perceives and organizes visual information. The theory behind them was founded over the 1910s and ’20s by German psychologists Max Wertheimer, Wolfgang Köhler and Kurt Koffka. Since then, it...
March is that time of year where the feeling of newness starts, from the first Spring days to fresh essential design projects. These trends are no exception, with fun new takes on some classic concepts. Circles are always popular, but the top trend is an animated take...
Things have changed quite a bit over the last decade when we just started exploring what we could do on a tiny, shiny mobile screen. These days, with mobile traffic accounting for over 50% of web traffic, it’s fair to assume that the very first encounter of your...
Symbolism (also called semiotics) is a powerful tool in human communication. It is how we convey ideas that are too complex or nebulous for words, and it allows us to do so across language barriers. And graphic design, which is all about communicating through...
Ethical design seems like a straightforward concept. “Design things ethically, right?” Well, yeah. But what does that mean exactly? And how does that actually work in practice? It’s important for designers to understand the impact they have and the steps they can take...
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