Suppose you’ve just composed the most objectively useful, engaging and brilliant web content ever. Now suppose that content remained unseen and unheard of, never once appearing in search results. While that may seem unconscionable, it’s exactly why you cannot overlook...
If you build a website, they’ll come, right? Sorry, but the famous movie line, “If you build it, he will come,” doesn’t apply to websites. It may have worked in Field of Dreams, but it doesn’t work for businesses that want customers to find them online. Why? Because...
This collection of design trends – from fun angles to illustrations where you wouldn’t expect them to cool three-dimensional concepts – is sure to help you think a little more out of the box. It might be just the right inspiration to cure some of...
Empathy mapping – What is it? Empathy mapping articulates what you know about the emotional and mental state of your users. By externalizing all of this knowledge, you are able to create a shared understanding of their needs and how they will approach your...
A website’s homepage is the first impression, and a great homepage design should make it one to remember. More and more often these days, a visitor’s first interaction with a brand is through their website, and according to survey data, 75% of users judge...
Most entrepreneurs realize by now just how valuable content creation and curation can be. With excellent content, you can improve your reputation, attract more people to your website, and ultimately score more conversions. What’s more, your content can work...
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