The decision to follow a trend must depend on the needs of your users and your business. The decision should never be based solely on “it’s what the cool sites are doing”. Fads fade. A site built only on trends quickly becomes out of date. With that in mind, let’s...
The loudest content medium out there has finally learned how to be quiet. In 2015, web design moved away from information overload to an aesthetic revolving around empty space and simplicity. Taking a cue from magazines, web pages are using large...
Color Palettes Choosing the right color scheme is essential to your website’s success. Your layout and other design choices — including font — should be developed in concert with your color scheme, which can ensure readability, cohesiveness, and beauty in the final...
Encryption For Mobile Devices Cloud providers, mobile device manufacturers, private citizens, and a bipartisan Congressional committee are lining up on the opposite side. At the RSA Conference in April, Homeland Security Secretary Jeh Johnson asked the assembled...
It can actually get a little awkward. I’ll have someone ask me why the content on their site has rapidly dropped in the search engines, or isn’t getting any real engagement with readers, or isn’t converting to opt-ins. I look at the site and realize there’s no nice...
Stop Being Such a Tight Wad. Invest In a Great Website. You just worked your ass off for the last 12 months. Creating your product. Having samples made. Ordering 1 million of them because that’s the factory’s minimum. You had someone in Indonesia create a slick logo...
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