What is the personality of your brand? No, it’s not a trick question. Is your brand formal or spunky or socially conscious? Identifying and defining the identity and personality of your brand is crucial. Even if you don’t define it, some sort of personality (even of...
Safe Guard Your Intellectual Property The trouble with intellectual property is that it’s tricky to hide. At the same time, the stakes for keeping your ideas secret can be high. For many entrepreneurs, the life or death of a business can hinge on whether their...
Design – Business and Technology LAST YEAR AT South by Southwest, John Maeda, a design partner at Kleiner Perkins Caulfield & Byers, presented his inaugural Design in Tech report. In a slideshow modeled after Mary Meeker’s Internet Trends reports, he showed that...
The decision to follow a trend must depend on the needs of your users and your business. The decision should never be based solely on “it’s what the cool sites are doing”. Fads fade. A site built only on trends quickly becomes out of date. With that in mind, let’s...
The loudest content medium out there has finally learned how to be quiet. In 2015, web design moved away from information overload to an aesthetic revolving around empty space and simplicity. Taking a cue from magazines, web pages are using large...
Color Palettes Choosing the right color scheme is essential to your website’s success. Your layout and other design choices — including font — should be developed in concert with your color scheme, which can ensure readability, cohesiveness, and beauty in the final...
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