A high performing website is like having a 24/7 salesman. This sales rep works for you while you sleep, play, serve clients, spend time with family or work in the business — every single hour and second of the day your site can be growing your business. If...
For small businesses and individuals without coding know-how, building a website can be intimidating. We often give the responsibility of building our brand’s site to developers (for good reason) because they have the skills needed to create a dedicated site. However,...
A great website layout is a conundrum: it’s often best when it isn’t noticed at all. Which is to say, if the designer has done her job right, the user will be able to find the product specs, the shopping cart, the promotional offers, and—most importantly—the purchase...
Creating a website can be a massive undertaking, so start with the basics: web design. This is the bedrock of any good website, a visual framework for how pages will look and function. And even though you can make a helpful outline or wireframe with pen and paper, you...
A logo is more than just a fancy icon to put on merchandise. It is an expression of the company’s brand promise and must be recognizable enough to set it apart from other businesses. In many cases, the logo is the very first thing new and potential clients...
You’re an airplane flying around the internet at breakneck speeds. Suddenly an ad catches your eye—it’s a free webinar for that new skill you’ve totally been meaning to learn for the past six months! You click it and immediately, you’ve landed. You’re scrolling down a...
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