Confirmation bias is affecting your technical choices; it is almost certainly driving you to make poor choices about how code is written. Likely in many cases, confirmation bias is costing your organization to miss opportunities, hold on to bad ideas and deliver...
On the surface, web design is about making a website look good, and anyone who says that would be right. After all, beautifully designed sites do get a lot of attention, and people who stumble onto them tend to spend more time within their pages to take in every pixel...
Every business needs to invest in improving online visibility because of consumer behavior to be able to convert visitors into customers. People leverage the power of smartphones and the internet to learn more about products and services, making them independent...
Do you want to grow your business and reach more audiences that convert into leads? Then a tactic that can help expand your business is paid media, a method of using promoted (paid for) content such as social media posts, video ads, pop-ups, etc. to reach target...
Web traffic growth is the elusive white whale of the online marketing world. Despite all the available content online about “the best search engine optimization (SEO) practices” and “how to optimize your Instagram advertising,” it always feels like meaningful audience...
Nearly every website you visit these days has an “About” page, and for good reason: 64% of consumers report they have a strong relationship with a given brand because of shared values. The “About” page of your site is a great place to share your origin...
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