hello@mojoe.net

1-864-859-9848

  • Follow
  • Follow
  • Follow
Mojoe.net a Web Design, company in Greenville SC
  • Services
    • Design
    • Development
    • Marketing
    • Managed Services
  • Work
    • Web Design and Development
    • Software Design and Development
    • Mobile Application
    • Graphic Design
  • About
  • Partners
  • FAQ
  • News
  • Contact
    • Google Reviews

Are You Ready to Start With Paid Media?

by Mojoe.net | Jul 15, 2020 | Design, Development, Marketing, Mojoe.Net, News

Marketing, Advertising, SEO, Software Development, Hosting, Graphic Design, Mojoe.net, Greenville South Carolina, Paid Media

Do you want to grow your business and reach more audiences that convert into leads? Then a tactic that can help expand your business is paid media, a method of using promoted (paid for) content such as social media posts, video ads, pop-ups, etc. to reach target audiences. Essentially, paid media is content that businesses pay for to reach more people.

For some, dipping their toes into paid media is intimidating, however, with understanding of best practices, you’re experience will be much more enjoyable. Here are a few tips to get you comfortable.

Establish goals. 

An excellent paid media strategy starts with setting goals. If you don’t know where you’re headed, how do you know where to go? To start building a paid media strategy, you’ll need a basic understanding of Key Performance Indicators (KPIs). KPIs are a measurable value that indicates progress in achieving the overall goal. Some examples of KPIs are impressions, conversions, and website traffic. These metrics can give you insight that helps determine how well your content is performing.

If you’re still unsure how to develop a list of goals and KPIs for your paid media campaign, consider what the overall goal is that you’d ultimately like to achieve through this content. What are you advertising? How are you hoping your business benefits from your ads? Keep your vision in mind and let it guide your objectives.

Build a keyword list.

Keywords are a tactic used to get your content in front of your target audience. The success of your paid media content depends on keywords because they help you reach as many potential customers as possible. Conduct extensive research into keywords to be sure they’re relevant to your business and advertisement.

As you continue to publish paid media ads and campaigns, update your keyword list with terms that perform well. If a keyword hasn’t been successful in reaching your target audience, toss it out so it doesn’t affect your ads negatively in the future.

Choose your channels. 

Not all of your audience loves Tik Tok, or any other channel as a collective group. Every consumer is different in their preferences, and you’ll want to cater to that by selecting the channels for your paid media carefully. Research—the magic word—can help you to understand which channels should successfully reach your audiences. Google is a great platform to include, but go beyond the obvious and search out what channels your audience spends time on.

If you’re targeting ads at a Gen Z audience, consider Tik Tok or Instagram, which has become a wildly popular platform due to influencers and the visual aspect posts provide. Or, let’s say you’re advertising a service that’s used by working professionals—LinkedIn should be one of the first channels on your list. It’s overwhelming to think of all the places your audiences could potentially be (virtually) hanging out, but with some research and intuition, it’ll become easier to narrow down the list as you go along.

Create landing pages.

So, you’ve created a beautiful ad and a potential customer has clicked on it, but where do they land? The answer isn’t your website’s homepage (sorry to disappoint). The user should find themselves at a landing page. If you’re unfamiliar with the term, a landing page is a web page that is dedicated to converting leads. Designing a landing page that is relevant to your paid media will keep a clean, consistent transition and experience for the user.

Along with including content that is relevant to your paid media ad, make sure your landing page is engaging as well. Users should want to take the desired action on your page, whether that’s entering an email or purchasing your latest product. Track conversions from your landing page to help you adjust for better performance as needed.

Optimize your ads.

As your paid media ads run over time, you’ll learn more about your audience and exactly how to reach them successfully. This information is like gold—and arguably more valuable. Use the insights you gain to improve targeting for future ads and campaigns. Tweaks you may need to make include refining your message or editing the design to make your ad stand out more.

Adjusting your ads as you learn more about audiences is crucial to building successful paid media content. There’s a learning curve to monitoring your audience’s behavior, but don’t let that scare you away. Any optimization you can provide for ads should help you generate leads, so keep your chin up and post on!

Measure your ads.

The only way to know how your content is truly performing is by tracking their success. Remember KPIs? Great, here’s where you’ll put them to use.

Measuring how your paid media performs is vital to the continued success of your ads. Decide how often you’d like to measure your ads (weekly? monthly?) and study how your ads have performed against the KPIs you selected.

Not all ads will perform incredibly as soon as they’re launched, and that’s okay. Learn from the results of your analytics and be easy on yourself; not everyone is an expert right away. Work through what works best for your paid media, and continue to build a strategy from there.

Hire an expert. 

If you’ve read the above and think you still may need more help beyond this blog, there are paid media experts that will take care of your content for you. Running a business takes a lot of time, and creating an effective paid media campaign is a full-time job. Paid media experts have extensive experience in this area, and can accomplish any related tasks without you having to do anything beyond hiring them.

So, how do you go about hiring a paid media expert? You can either go through a service that offers paid media help or search for one on your own. Both are great options, finding an expert may be time-consuming and present difficulties when it comes to paperwork, expenses, benefits, etc. When choosing a service to find your expert, ensure they vet talent ahead of time and can verify applicable experience.

If you’re wondering where to begin with paid media, there are plenty of best-practice guidelines to help you start successfully. Remember to have fun with creating your content. Once you’ve done your research and established a foundation, experiment with various designs to help your paid media stand out. And should you ever need extra help, remember there are experts that can help with the task.

Article Provided By: Entrepreneur

Web Design, Web Development, Web Graphics, Website Designer, Developer, Development, Greenville, SC, SEO
If you would like to discuss Your Paid Media with Mojoe.net or your website’s analytics, custom logo designs, social media, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Recent Posts

  • Cybersecurity and Why its Important
  • How to Submit a Website on a Search Engine
  • Developing your Website
  • SSL and Why you need one
  • Google Ad Word helpful info

Recent Comments

    Archives

    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • February 2019
    • March 2016
    • January 2016
    • December 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • October 2014
    • July 2014
    • April 2014
    • February 2014
    • January 2014
    • December 2013
    • November 2013
    • October 2013
    • September 2013
    • August 2013
    • July 2013
    • June 2013
    • April 2013
    • March 2013
    • January 2013
    • December 2012
    • November 2012
    • October 2012
    • September 2012
    • August 2012
    • June 2012
    • May 2012
    • April 2012
    • March 2012
    • February 2012
    • January 2012
    • December 2011
    • November 2011
    • October 2011
    • August 2011
    • July 2011
    • June 2011
    • May 2011
    • April 2011
    • March 2011
    • February 2011
    • December 2010
    • November 2010
    • October 2010
    • August 2010
    • July 2010
    • April 2010
    • June 2009
    • April 2009

    Categories

    • App Development
    • Blog
    • Branding
    • Cloud Storage
    • Computer Programming
    • Cybersecurity
    • Design
    • Development
    • Email Hosting
    • Google Services
    • Google Services
    • Graphic Design
    • Hosting
    • IT Consultant
    • Logo Design
    • Marketing
    • Mojoe.Net
    • News
    • SEO
    • Social Media
    • Software Development
    • SSL Certificates
    • Uncategorized
    • URL/Domain
    • Web Design
    • Web Development
    • Web Hosting
    • Website

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Latest News

    Cybersecurity and Why its Important

    Cybersecurity is important because it protects all categories of data from theft and damage. This includes sensitive data, personally identifiable information (PII), protected health information (PHI), personal information, intellectual property, data, and...

    How to Submit a Website on a Search Engine

    Approximately two-thirds of all internet searches worldwide are made through the market leader, Google. With billions of daily visitors, the search engine giant has evolved into the central interface of the World Wide Web. For those running professional internet...

    Developing your Website

    As if it needs to be said anymore, getting a website for your business should be the NUMBER ONE priority as of right now. Your website is your fort, your flagpole, your bedrock. Without one, you’re either limiting your reach or leveraging a third-party platform that...

    SSL and Why you need one

    You might be wondering why you would need an SSL or even what an SSL is, well an SSL is a digital certificate that authenticates a web site's identity and enables an encrypted connection. Otherwise making it secure. It puts that s in HTTPS. Now, you're probably...

    Google Ad Word helpful info

    A basic Google Ad Words campaign is not the only SEO strategy that can be used to generate new business. In many cases, one or more of your Google Ad Words campaigns may not be producing the kind of results you need to see industry growth, development, and success. So...

    Case Study

    864.859.9848

    Email us at hello@mojoe.net today!

    MOJOE.NET
    60 Directors Dr
    Greenville, SC 29615

    • Follow
    • Follow
    • Follow

    Creativity & Exploration

    Web Design

    Graphic Design

    Responsive Design

    Video Production

    Video Drone

    Photography

    Media Kit & Brochure Creation

    Copywriting & Copyediting

    Knowledge & Experience

    Middleware

    Node JS

    Database Development

    Consulting

    Mobile App Development

    Web Applications

    Application Development

    Web Development

    Writing Code

    Custom Programming

    Execution & Stability

    Social Media Management

    Search Engine Optimization

    Managed Services

    Social Ads

    Google Adwords

    Google Analytics

    IT Services

    Cloud Services

    Search Engine Registration

    Web & Email Hosting

     

    Copyright © 2021 MOJOE.NET All Rights Reserved Terms of use Privacy Policy