Among billions of YouTube videos and channels, how does a brand stand out on the buzzing platform? Branding on YouTube is a specific and complex task; getting it right means getting discovered. I’m going to run through the ins and outs of how to brand your Youtube...
Branding is the nuanced art of actively shaping your brand identity; brand consistency is the repetitive communication of your brand identity to your audience. Consistency is incredibly important because it keeps your brand recognizable and reliable. Customer loyalty...
“Pop Art” is a name that reads like a contradiction. Art is often lauded as high-minded and original. Pop is largely disdained as lowbrow and repetitive. But in many ways, the name encapsulates what makes Pop Art design so compelling: it revels in irony and...
There can be multiple reasons for not delivering a product on time. An example would be where progress slows down or grinds to a halt because of a client’s requirement cannot be met. It can be due to the designer who doesn’t have the right design tools and resources...
The best thing about writing about essential website design trends each month is looking at all the great sites that are being developed. Designers are stretching creatively and exploring new techniques and ways of doing things all the time. It’s refreshing and...
The Gestalt principles form a psychological framework for how the human mind perceives and organizes visual information. The theory behind them was founded over the 1910s and ’20s by German psychologists Max Wertheimer, Wolfgang Köhler and Kurt Koffka. Since then, it...
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