Creating a website for free sounds like magic: impossible at best, a trick at worst. But web development is so common these days that there are dozens of ways to get it done—from high-end design agencies to free DIY website builders. For brands on a small budget,...
Creating an impactful design can be subjective. Personal preference may lead one person to favor a particular design technique, while another person may prefer a completely different approach. And while there will always be variances in personal preference, new trends...
How much should your startup spend on a logo? I recently asked a friend that owns a branding agency this very question, just to gauge a reaction, and his response was, “how much does it cost to build a house?” Clearly there’s a bit of “wise...
Still unsure about whether to invest more of your marketing efforts in SEO during the Covid-19 pandemic? Want to know why some brands have been increasing, instead of cutting, their SEO budgets amid all this uncertainty? Let’s take a look at how...
For small businesses and individuals without coding know-how, building a website can be intimidating. We often give the responsibility of building our brand’s site to developers (for good reason) because they have the skills needed to create a dedicated site. However,...
A great website layout is a conundrum: it’s often best when it isn’t noticed at all. Which is to say, if the designer has done her job right, the user will be able to find the product specs, the shopping cart, the promotional offers, and—most importantly—the purchase...
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