By now, it should be no secret that website user experience (UX) ultimately determines whether a website sinks, floats or takes off. A Google algorithm update is in the process of rolling out, projected to be complete by May, which is introducing new ranking signals...
The pandemic accelerated electronic commerce among Mexicans. From grocery shopping and grocery shopping to clothing, electronics and luxury items, everything traveled from the point of sale to the door of the house. The result, according to the Mexican Online Sales...
Congratulations. You’re almost at the finish line. When that seed of a business idea first came to you, this moment seemed a long way off. But you had an idea, conducted market research (then refined your idea), figured out financing and created your go-to-market...
A primary function of a business website is to attract new customers. As such, it’s crucial for companies to ensure that their website represents them in the best possible light and appeal to their target audience or make changes to fit the audience. However, business...
The Gestalt principles form a psychological framework for how the human mind perceives and organizes visual information. The theory behind them was founded over the 1910s and ’20s by German psychologists Max Wertheimer, Wolfgang Köhler and Kurt Koffka. Since then, it...
Measuring and analyzing the results of a search engine optimization (SEO) campaign can be highly beneficial and provide insights into how well it’s performing. Generating SEO reporting for website analysis can be done by utilizing several options. These choices...
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