hello@mojoe.net

1-864-859-9848

  • Follow
  • Follow
  • Follow
Mojoe.net a Web Design, company in Greenville SC
  • Services
    • Design
    • Development
    • Marketing
    • Managed Services
  • Work
    • Web Design and Development
    • Software Design and Development
    • Mobile Application
    • Graphic Design
  • About
  • Partners
  • FAQ
  • News
  • Contact
    • Google Reviews

Evolutionary Branding: How To Create An Effective Logo

by Mojoe.net | Aug 24, 2020 | Design, Graphic Design, Logo Design, Mojoe.Net, News

Logo Design, Graphic Design, Hosting, Email Hosting, Web Design, Web Development, Mojoe.net, Greenville South Carolina

Big brands approach the branding process strategically, and small businesses tend to approach the branding process visually — usually with just a logo.

This is because it’s harder to talk about the value of strategy and easier to sell a “thing” like a logo. The deliverables for strategy are less tangible things like a value proposition, brand voice and customer personas — hard stuff to talk about even for the savviest marketing guru. This is unfortunate because, in my experience, even the most beautiful logo in the world isn’t likely to have a big effect on sales.

So is a logo important then?

Absolutely. Your logo defines the quality of your brand. And therein lies the danger. A gorgeous logo probably won’t increase sales, but an ugly logo can demolish your brand and force you to lower your prices.

The most basic definition of branding is “the promise you make to your customers.” And your logo is your stamp of approval, like the brand ranchers put on their cattle (and where the term branding comes from). This is why a logo is so important. A poorly designed logo communicates that you have a poorly designed product or a poorly executed service.

Our Approach For Creating A Logo

Crafting a memorable logo is a profoundly nuanced creative endeavor, so if you are not a designer, you should probably hire a seasoned professional. But if you can’t afford one, here’s how to approach it:

• Always begin with a strategy. The key is to identify your value proposition. Focus on what it is that your organization does differently and better than your competition before you begin doing anything visual.

• Don’t make it personal. This is very important. As people like to say, if you design for yourself, be prepared to buy all of your products. What is most important is that you design for your customer.

• Lastly, keep it simple.

The Different Types Of Logos

There are three distinct types of logos. Your strategy and your name will determine the best approach for your organization.

The three types are:

1. Logos that include or are entirely comprised of a symbol. Think Nike, Apple and Target. A subset of this approach is using the first letter of the name as your symbol, like McDonald’s and Adobe, or two letters from your name, like Volkswagen.

When developing a logo with a symbol, make sure it fits the name. (Imagine how confusing it would be if Apple’s symbol was a lightbulb, for example.) This works best if you have a visual name. Apple’s logo is so powerful because its name supports its value proposition, which is basically to “Think Different,” and the symbol is a visual depiction of its name. The apple is, of course, the fruit of the tree of knowledge, and as a symbol, it works on so many levels. It is almost perfect in its elegance. If you have a visual name, don’t fight it.

2. Wordmarks. These are logos without symbols; they are defined by their font. Think Coca-Cola and Google.

Simple typographic logos are powerful and classy. Choose a classic typeface, like Bodoni, Goudy, Helvetica Neue or Futura, not the ones that come with your computer. But be cautious. Choose an illustrative typeface, like letters that are made out of cats, and you can quickly wind up with a cheesy logo that screams “cheap.”

If you are creating your logo yourself, it is recommended that you stick with this approach. Keep it simple, and don’t overthink it.

3. Logo that are hybrids. These types of logos replace a letter or letters in the brand name with an image or symbol. Think Chick-fil-A, the famous “I Heart NY” logo and Rockstar Energy Drink. Personally, this is the best approach.

Your Logo Isn’t Set In Stone

In the spirit of evolutionary branding, remember that logos should evolve with the times and as your business grows. Apple is a great example. Its logo wasn’t always as clean and sophisticated as it is today. Neither were AT&T’s and Twitter’s logos. So don’t be afraid to recreate your logo when it starts to feel stale or outdated.

Article Provided By: Forbes

Web Design, Web Development, Web Graphics, Website Designer, Developer, Development, Greenville, SC, SEO
If you would like to discuss Your Logo with Mojoe.net or your website’s analytics, custom logo designs, social media, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Recent Posts

  • Cybersecurity and Why its Important
  • How to Submit a Website on a Search Engine
  • Developing your Website
  • SSL and Why you need one
  • Google Ad Word helpful info

Recent Comments

    Archives

    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • February 2019
    • March 2016
    • January 2016
    • December 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • October 2014
    • July 2014
    • April 2014
    • February 2014
    • January 2014
    • December 2013
    • November 2013
    • October 2013
    • September 2013
    • August 2013
    • July 2013
    • June 2013
    • April 2013
    • March 2013
    • January 2013
    • December 2012
    • November 2012
    • October 2012
    • September 2012
    • August 2012
    • June 2012
    • May 2012
    • April 2012
    • March 2012
    • February 2012
    • January 2012
    • December 2011
    • November 2011
    • October 2011
    • August 2011
    • July 2011
    • June 2011
    • May 2011
    • April 2011
    • March 2011
    • February 2011
    • December 2010
    • November 2010
    • October 2010
    • August 2010
    • July 2010
    • April 2010
    • June 2009
    • April 2009

    Categories

    • App Development
    • Blog
    • Branding
    • Cloud Storage
    • Computer Programming
    • Cybersecurity
    • Design
    • Development
    • Email Hosting
    • Google Services
    • Google Services
    • Graphic Design
    • Hosting
    • IT Consultant
    • Logo Design
    • Marketing
    • Mojoe.Net
    • News
    • SEO
    • Social Media
    • Software Development
    • SSL Certificates
    • Uncategorized
    • URL/Domain
    • Web Design
    • Web Development
    • Web Hosting
    • Website

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Latest News

    Cybersecurity and Why its Important

    Cybersecurity is important because it protects all categories of data from theft and damage. This includes sensitive data, personally identifiable information (PII), protected health information (PHI), personal information, intellectual property, data, and...

    How to Submit a Website on a Search Engine

    Approximately two-thirds of all internet searches worldwide are made through the market leader, Google. With billions of daily visitors, the search engine giant has evolved into the central interface of the World Wide Web. For those running professional internet...

    Developing your Website

    As if it needs to be said anymore, getting a website for your business should be the NUMBER ONE priority as of right now. Your website is your fort, your flagpole, your bedrock. Without one, you’re either limiting your reach or leveraging a third-party platform that...

    SSL and Why you need one

    You might be wondering why you would need an SSL or even what an SSL is, well an SSL is a digital certificate that authenticates a web site's identity and enables an encrypted connection. Otherwise making it secure. It puts that s in HTTPS. Now, you're probably...

    Google Ad Word helpful info

    A basic Google Ad Words campaign is not the only SEO strategy that can be used to generate new business. In many cases, one or more of your Google Ad Words campaigns may not be producing the kind of results you need to see industry growth, development, and success. So...

    Case Study

    864.859.9848

    Email us at hello@mojoe.net today!

    MOJOE.NET
    60 Directors Dr
    Greenville, SC 29615

    • Follow
    • Follow
    • Follow

    Creativity & Exploration

    Web Design

    Graphic Design

    Responsive Design

    Video Production

    Video Drone

    Photography

    Media Kit & Brochure Creation

    Copywriting & Copyediting

    Knowledge & Experience

    Middleware

    Node JS

    Database Development

    Consulting

    Mobile App Development

    Web Applications

    Application Development

    Web Development

    Writing Code

    Custom Programming

    Execution & Stability

    Social Media Management

    Search Engine Optimization

    Managed Services

    Social Ads

    Google Adwords

    Google Analytics

    IT Services

    Cloud Services

    Search Engine Registration

    Web & Email Hosting

     

    Copyright © 2021 MOJOE.NET All Rights Reserved Terms of use Privacy Policy